Rhetorical Devices Project
1st Period Group 1
- The general rule is that it appeals to a popular belief, "fad," or trend.
- The bandwagon effect refers to people doing certain things because other people are doing them, regardless of their own beliefs, which they may ignore.
P. Diddy in Diet Pepsi Truck
The bandwagon effect occurs in voting: some people vote for those candidates or parties who are likely to succeed (or are proclaimed as such by the media), hoping to be on the "winner's side" in the end.[