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Grapevine Mills Mall

American Eagle Outifitters

High end retail department store which sells online and has stores available in large malls. Thier target marketing group is tweens and young adults.


This is an apparel store that sells mainly jeans, shirts and accessories on a secure server.



How can stores can cross-sell

American Outfitters can cross sell online by giving a recommended link to P.S. from aeropostale because they are all for tweens and young adults but because the age groups are different for each site so it should not hurt sales if the cross sell.


Pacsun and Wilson Leather can cross sell online by giving a recommended link because they sell outerwear and accessories but the age group targeted are different so it should not hurt sales if the cross sell.

How each store can up-sell

All of the stores could up-sell merchandise by having a model wearing a complete outfit with accessories to give ideas on how they can coordinate a full wardrobe and give you the option to select what the model is wearing by using your mouse and clicking on the item to give you option to select the size, color and shows you the price