Running a business online

Adwords, Viral marketing and E-commerce


An advertising prgram offered by Google that pays websites for advertisments that the ompany displays on the websites. The advertisements are typically banner and text ads that show content related to the website's offerings. The program has grown in popularity due to its lowstart up costs and potential profits for the site owners.

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Adwords. A Google service in which advertising can bid on keywords to have their text or image ads appear on Google's search network when someone searches for those keywords or on Google's content network when the page being viewed is relevant to thise keywords. It is a Keyword advertising system in which ads appear as "sponsered links" on Google results pages as well as the results pages of Google's partners, such as AOL and The advertiser chooses keywords and a short one-or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

Viral marketing

Internet advertising or marketing that spreads whenever a new user is added. Viral marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with who that user interacts with.

An example of successful viral marketing is Hotmail, which offers free web-based email. Each time a user emails someone, there is an embedded advertisement to the recipient to sign up for a Hotmail account. It's a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.

On the internet, viral marketing is any merketing technique that includes Web sites or users to pass on a marketing message to other sites or users, creating a potentially explonential growth in message's visibility and effect.

E-commerce (electronic-commerce)

The buting and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents.

E-commerce refers to business over the Internet. Web sites such as,, and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer and Business-to-Business. While companies like cater mostly to consumers, other companies provide goods and services exclusively to other businesses. The terms "e-business" and "e-tailing" are often used synonymously with e-commerce. They refer to the same idea; they are just used to confuse people trying to learn computer terms.

E-commerce is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet.

E-commerce can be divided into:

  • E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
  • The gathering and use of demographic data through Web contacts
  • Electronic Data Interchange, the business-to-business exchange of data
  • Email and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
  • Business-to-business buying and selling
  • The security of business transactions