McDonalds in Russia
Dress Code and Design of Building
Russian McDonalds employees wear red collered shirts and full length black pants. Also, the employees are required to wear red visors on their head during their work shift. Red has long been a color associated with Russia, although the the red and black clothing pattern is common in other McDonalds.
The design of McDonalds in Russia varies according to where it is. Sometimes, it may be built into a business place, a store, or it may be its own large building. The thing that occurs in every single McDonalds is the M logo and the McDonalds sign. The inside includes a counter and a large menu behind it, along with many tables at which to sit and eat. Of course the sign is in the Russian language.
In a clever advertising campaign, the Russians designed an ad for the 2010 Winter Olympics that featured a “matryoshka” box. There is a traditional Russian toy that is made of increasingly smaller dolls that stack inside each other. The ad featured a series of boxes that showed a coupon for McDonalds' food. It was a perfect example of the Russian McDonalds designing a culture specific appeal. See the picture below.