Sports Marketing in Social Media

How to manage a sports franchise over social media

Reaching a fanbase

Sports franchises must use popular social media sites (Facebook, Twitter, Instagram,ect.) to attract and maintain its fanbase


The franchise's pages or accounts should be posting to its viewers on a weekly basis to keep its name trending and well known on the social media outlet. Most sports franchises post 2-8 times a week around 10AM- 8PM, but each franchises envolvement varies.

Popular Sports Franchises on Social Media


Many sports franchises use motivational or inspirational pictures, quotes or videos in their postings to attract viewers.