Private Label

Update: 2/14/14

Total Private Label sales for Feb Wk 1 were $223,864 which is 100.7% comp to LY and 6.7% to total ModCloth.


For the past four weeks, Private Label grew 166.9% y/y!

Big image

Posh at the Party on BTB!

We're looking to find the next colorway for one of our top selling dress styles to launch this Fall - Posh at the Party. Vote for your favorite - these styles will launch over the weekend on BTB!
Big image

Private Label Top Sellers - Dresses

Storytelling Showstopper Dress

  • Last week sales: $3,479.42 (#1 for 3 weeks in a row)
  • Last week unit sales: 58 units
  • Last week unit sell-through: 46%
  • On hand units: 126 units (*re-order coming in March!)
  • Return %: 11%

Old Fashioned Fanfare Dress

  • Last week sales: $2,099.86
  • Last week unit sales: 14 units
  • Last week unit sell-through: 18%
  • On hand units: 78 units
  • Return %: 40%

Posh at the Party Dress

  • Last week sales: $1,754.87
  • Last week unit sales: 13 units
  • Last week unit sell-through: 13%
  • On hand units: 97 units
  • Return %: 48%

Tricks of the Trade Show Dress

  • Last week sales: $1,535.68
  • Last week unit sales: 32 units
  • Last week unit sell-through: 10%
  • On hand units: 311 units
  • Return %: 22%

Poise and Click Dress

  • Last week sales: $1,299.87
  • Last week unit sales: 13 units
  • Last week unit sell-through: 9%
  • On hand units: 140 units
  • Return %: 23%

Private Label Top Sellers - BOW & Tops

Confectious Personality Top

  • Last week sales: $1,169.74
  • Last week unit sales: 26 units
  • Last week unit sell-through: 36%
  • On hand units: 73 units
  • Return %: 19%

Put your Art in it Top

  • Last week sales: $816.81
  • Last week unit sales: 19 units
  • Last week unit sell-through: 24%
  • On hand units: 80 units
  • Return %: 4%

Pam Breeze-ly Tunic in Green

  • Last week sales: $797.79
  • Last week unit sales: 21 units
  • Last week unit sell-through: 1%
  • On hand units: 2502 units
  • Return %: 22%

Everything's Beautiful Top

  • Last week sales: $749.85
  • Last week unit sales: 15 units
  • Last week unit sell-through: 8%
  • On hand units: 199 units
  • Return %: 8%

Flair for the Fantastic Skirt in Peacock

  • Last week sales: $719.91
  • Last week unit sales: 9 units
  • Last week unit sell-through: 5%
  • On hand units: 195 units
  • Return %: 8%