St. Patrick's Days
By Jesse Portillo and Ryan Wolfe
History of St. Patrick's Day
- Started as a religious feast for patron saint of Ireland later turned into a celebration of Irish culture.
- Became a holiday in 1903
- Over 1 million people celebrate it, they celebrate it to honor the Irish culture and have fun.
- Didn't start as a celebration of Irish culture
- 34 million Americans with Irish background
- First parade in the U.S happened in March 17, 1762
St. Patrick's Day & GLOBAL marketing
- In Sydney, Australia, the city has an annual St. Patrick's Day Parade and Family Day. This is the second biggest parade behind NYC.
- Lots of entertainment in Hyde Park like local and international music acts and food.
- The daily income at bars and local stores on St. Patrick's Day goes up anywhere from 8-10%.
- At least 80 floats are present during the parade.
- In London, England, there are storytelling sessions, exhibitions, and parties during the week leading up to St. Patrick's Day.
- The parade in London is from 12pm-6pm and feature colorful floats and marching bands.
- From 12-6 there is free entertainment provided in Trafalgar Square.
- There isn't a lot of increase in revenue directly from the parade because most of the events are free to the public.
St. Patrick's Day Products
Product- Shamrock T-Shirt
Place- America, Ireland, U.K
Promotion- For St. Patrick's Day celebration as a clover is linked to the Irish
Price- 45 dollars
Profit- People already like the brand, but with the Shamrock it will bring more people in.