living LAB for Business Angels.

Eseune Business School

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Innovative multicultural projects mentored at Eseune China by MBA students.

We are loookign for partnerships with venture capital companies.

Every year Eseune Business School MBA students have the chance to mentor an international project for western companies coming into the Chinese market and Chinese companies going to western countries markets.

Most of those projects are seeking for business angels to develop the market in China.

Living LAB is an environment for multicultural transnational projects between Western & Eastern SMEs and Professionals.

Our living LAB network is found across different countries and cultures both from the West and the East and are engaged on the process of adapting products, services, strategies and business models from the West to the East and the other way round.


A real world context located in China and Europe, with spreads its network to other western and eastern countries, where we invite western and eastern users to actively cooperate in the adaptation of products and services from the west to the east and the other way round. In doing so, innovation is driven and the time to get into new markets is shortened.

We support the process for all involved stakeholders, from manufacturers to end users with special attention to SMEs. A suitable environment to promote collaboration between westerns and eastern partners and a very practical approach towards a specific project.


We have a physical place, and an organization to support the process for different projects where people co creates, research and collaborate to implement the idea into the market.


Our main stakeholders are Public agencies, SMEs, final users, and researchers from western and eastern countries willing to exchange and co-work.

We have adopted living LABs principles; key elements and methodology, to best suit the interest of all the users.

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KEY ELEMENTS

A back office and a network to rely on.


We have adopted living LABs principles; key elements and methodology, to best suit the interest of all the users.


CT & INFRAESTRUCTURE

We address both social media in China and Western countries to help us gather information about users and other stakeholders, and to market the innovation.


MANAGEMENT

The process is managed by Eseune Business School Joint Venture in China.


PARTNERS & USERS

Public agencies & private companies from east and west countries.


RESEARCH

We mainly research on how to adapt products and market acess strategies from the west to the east and from the east to the west. The research is done by co working between western and eastern people.


APPROACH

Methodology: We have researched other existing living LABs in Europe and have adapted their methodology to best suits our users needs.

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KEY PARTNERS

We are open to co-creation


Eseune living LAB is an environment for multicultural transnational projects between western and eastern SMEs and Professionals.

Our main stakeholders are Public agencies, SMEs, final users, and researchers from western and eastern countries willing to exchange and co-work.

PUBLIC AGENCIES

PRIVATE COMPANIES

KEY PRINCIPLES

We drive innovation by cultural diversity.


We have adopted living LABs principles, key elements and methodology, to best suit the interest of all the users.


VALUE

We create value for SMEs who are willing to shorten the time for accessing new markets by adapting their products, strategy and business model to multicultural diversities.

We promote user values by allowing users to learn, experience and get enriched by co creating on multicultural teams and projects.


INFLUENCE

We assure participation and influence among the different partners to assure that innovation is driven by co creation between different collaborative partners and users coming from west and east.

Users from different cultural markets drive innovation by being influential in the process of adapting products, services, strategies and business models to the real needs.


SUSTAINABILITY

We meet the needs of both the present and future, by promoting Fair work and innovation as the way to improve the quality of life of local citizens as well as ensuring the particular needs of the different stakeholders. All projects are ecologically, socially and economically sustainable.


OPENNESS

At our living LAB different ideas are gathered, with a variety of different perspectives that might lead to faster and more successful development in markets. People and SMEs from the west and the east co creating in order to create further value. Public agencies, companies, academia, etc.. meet together in the process.


In order to be able to cooperate and share in a multi stakeholder milieu difference levels of openness between stakeholders are assured by the creation of 4 different arenas under the umbrella of the living LAB. These are what we call Linking Knowledge, Linking Talent, Linking projects, & Linking Research.


REALISM

All projects are carried out in a realistic, natural, real life setting.