VISUAL MERCHANDISING

W H A T ?

Entering the world of fashion styling and creating.
What we style and display is what you see and what compelles you to buy garments.
We style windows, mannequins even down to the way the shop floor is set up !
We drive you around the store..


Your job is to create things that are eye catching to the customer and find a way to maximise sales, you could do this by having set themes for certain times of the year such as Easter or Christmas. You must always make sure your display represents the brands image.

R O L E S

  • DEVELOPING FLOOR PLANS
  • FEEDBACK TO HEAD OFFICE
  • DRESSING MANNEQUINS
  • CREATING FLOOR PLANS
  • LEARNING TO USE SPACE
  • USING LIGHTING CREATIVELY
  • KEEPING UP WITH LATEST TRENDS
  • BRAIN STORMING
Visual Merchandising - That F Word: EP12
Big image

W I N D O W S

This window display caught my eye! which is exactly what it is supposed to do. It just shows how you don't need anything but that jacket, they emphasise this by having so many empty hangers and then having the two items that they're selling, ''the essentials''

As a VM you must pay attention to detail and make sure you are always aware of current trends and show your customers things that they didn't need just like this window.



How to create the perfect window?

  1. Tell a story
  2. Be bold
  3. Keep it simple
  4. Pay attention to lighting

H O U R S & I N C O M E

Mainly a full time job 37-40 hours a week

May have to do over night shifts in order to have a display ready for the next morning when the store opens.

Early starts eg, 7am and you will need to travel which means waking up early to commute.


The pay varies like any job from when you start, to building your way up. The photo below shows how it varies.

Big image

H O W ?

To become a VM you can either work your way up in retail or have the qualifications, degree or certificates such us:


  • degree in retail design
  • degree in interior design
  • certificates in visual merchandising
  • short courses
  • intensive course qualification


An alternative route would be to do an apprenticeship with the brand of your choice.

Visual merchandising is mainly a full time job it can be difficult to find part time.