By: Maddie Turlington

Just do it

NIKE, Inc. engages in the design, development, marketing and sale of footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. The company sells a line of performance equipment under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. Its reportable operating segments for the NIKE Brand are: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. The company wholly-owned subsidiaries include Converse Inc., which designs, markets and distributes casual footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR.

Size of the company, and location


Nike World Headquarters:
One Bowerman Drive
Beaverton, OR 97005

Nike European Headquarters:
Colosseum 1
1213 NL Hilversum
The Netherlands

Nike Greater China Headquarters:
No. 99, Jiangwancheng Road
Yangpu District
Shanghai 200438

Strides they are making in sustainability/recycling

This footwear giant does more for the environment than encourage people to walk; its headquarters in the Netherlands use recycled aluminum frames and underground energy storage. It also enforces strict emission standards at all of its factories, and has been able to reduce its overall carbon footprint by approximately 80% since the late 90s.

Since 2003, NIKE Brand apparel has incorporated recycled polyester in its designs: since 2010 the equivalent of more than 2 billion plastic bottles has been used. That’s enough to cover 3,500 soccer pitches entirely. Or, laid end to end, circle the earth ten times. Of all the products designed to use polyester, 19% use recycled content. In FY13, 43% more garments used recycled polyester than in FY12. NIKE designers have the tools to incorporate environmentally better materials into their designs by using the NIKE Materials Sustainability Index to weigh four criteria – waste, water, energy, chemistry – in our Apparel Sustainability Index. You can find recycled polyester in a variety of products: women’s legend pant, panels in the tempo short, even national team soccer kits (which are made from an average 18 recycled plastic bottles each).

graphics and explanations

1.) Nike now uses recycled water bottle to make new polyester shirts.

2.) The technology in the shoe uses knit construction that allows for a lightweight upper that reduces footwear waste.

3.) Overall, in nike corporate headquarters facilities, energy use per square foot decreased by 16% from FY11 through FY13, largely due to system and control upgrades.

4.) At NIKE, we have been working for years to reduce the quantity and types of hazardous* chemicals used by our material vendors and contract manufacturers.

5.) In 2008, NIKE launched an Energy and Carbon Program with contract footwear manufacturers to help reduce carbon emissions. the primary strategy is to reduce energy required at the factory – and use renewable alternatives for the rest.


Overall, the Nike company has advanced their technology in the production of their products, in order to help the environment and make it a better place for the society. Nike has gone above and beyond in the success in making their products eco-friendly. Nike has now been able to use recycled products, such as water bottle to produce new shirts and clothing. As well as used yarn and fabrics to create shoes. They have also been able to reduce the amount of carbon emissions used, this is due to multiple windmills being used. lastly another great tactic nike uses in the selling of products, are none of their products are associated with hazardous chemicals, unlike other companies.