Dispensary SMS Messaging

The presentation is the heart and soul of any SMS marketing

Common SMS Marketing Mistakes for Dispensary Owners to Avoid

When it comes to marketing a business, there are more than a few efforts to employ. One that some business owners overlook is SMS messaging. The fact is, this can be a great option for dispensary owners who are limited to what type of marketing efforts they can use.

If an owner is considering dispensary SMS messaging for their business, they need to make sure they avoid some of the most common mistakes. These mistakes are highlighted here.

Not Knowing the Audience

It’s essential for a dispensary owner to know their customer before they try to message them. If they don’t take this time, it’s essentially like shooting in the dark trying to hit a target. Take some time to get to know what the customers are looking for from the SMS messaging sent.

No Personal Touch

The presentation is the heart and soul of any SMS marketing effort. It’s important to create something that’s attractive to customers and that makes them want to buy something. Be sure the SMS message contains the information the dispensaries target customer is searching for. If possible, make the message even more personal by addressing customers by name. This makes them feel special, which will increase the likelihood they will actually spend money with the company.

Not Using a Call to Action

A CTA, or call to action, is the phrase used to invite someone to do something. Some of the most common examples of CTAs include “buy now,” “find out more,” “visit us,” and others. Using a CTA in an SMS message is essential to get a person to take a certain action. After all, the best way to get a customer to buy something or do something else is to ask or tell them to. This is what the CTA is used for.

When it comes to SMS messaging for a dispensary, keeping the common mistakes listed here in mind can help ensure they aren’t made. More information can also be found by visiting the www.SpringBig.com website. Being informed is the best way to ensure the messaging sent is as effective as possible for potential customers.