Michael Jauregui


T-Mobile in their 2013 Super Bowl commercial "#nocontract" aims to get customers from other service plans that have a contract to drop them and switch; they present a professional athlete doing so much more, now that he is not in a phone contract by displaying that one can do so much more imaginable with out a contract.By working out, delivering a baby, hunting down Big Foot and traveling to the moon T-Mobile illustrates that much more plausible actions can be done, like switching companies. T-Mobile uses testimonial as an adverting technique by including Tim Tebow the number one NFL player of 2013 to entice Tebow fans, implying a whimsical tone the audience feels a sense of humor and relatability the cellular company.