Michael Jordan
The Entrepreneur
About Michael
The Air Jordan I
His Success in the Sport
Space Jam
Jordan Motocross
The Purchase of the Bobcats
The Change in Charlotte
Jordan and Video Games
Jordan the Businessman
How Jordan Shows All 12 Charateeristics
Action Oriented- Jordan is action oriented because he was never afraid to be the leader. He was the go to player for all of his basketball career. He stays calm in difficult situations and always wants to improve.
Creative- Jordan is creative because he had the idea of what he wanted his shoe to look like. He was given an opportunity to create something amazing and he did.
Enthusiastic- Jordan is very enthusiastic because he has a desire to keep on performing. He wants to be the best. He wants to have the best selling shoe. He wanted to be the best in the NBA. He proved that by being a multi time MVP. He continues to try and be the best owner in the NBA by doing whatever he can to make his team better.
Goal Oriented- Jordan is very goal oriented. He showed it during his athletic career and he shows it during his business career. One of Jordan's when he bought the charlotte bobcats back in 2010 was to revamp the franchise. JOrdan made the moves that helped get the team into playoffs and he also changed the team name and jersey colors to help get fans excited for the future.
Independent- Jordan is independent in many ways. As a professional athlete he worked hard to improve himself. By the improving of himself he became a good player. this led to the deal he signed with nike. He is the owner of a basketball team. He worked hard his whole life to to achieve these things.
inquisitiveness- Jordan has thirst for knowledge. He wanted to learn more about basketball and the word of basketball. He also wanted to know more about business. He had many long talks with the commissioner of the NBA about business and how the NBA was run.
persistent- Jordan is very persistent. He never gave up. He always fought to win during his baseball career even though people said he would never play. He is also very persistent during his business career. He is not willing to give up on his NBA franchise even though they have recently struggled.
responsible- Jordan is responsible because he takes the blame for the mistakes he has made. He publicly admitted he made mistakes in the drafting and signing of players in his first couple of years as owner of the bobcats.
restless- Jordan is very restless. Ever since he signed with nike he has always been looking for ways to become one of the most successful business men alive. He purchased a motocross team and also expanded his brand outside of just basketball shoes. He also became the owner of a basketball franchise.
risk taker- Jordan took a major risk by signing with nike in 1984. He did not know how he would be branded with the company. He took even more of a risk when he became the owner of the Charlotte Bobcats in 2010. The franchise was not in good condition, and nobody believed he could improve it.
Self-confident- Jordan is very self confident, nobody believed that he would ever be more than a basketball player. He proved them wrong by believing himself and teaming up with the right company to help brand himself. He also turned around a NBA franchise that nobody believed could be saved but Jordan knew he could revive the fanbase.
- self-demanding- Jordan is very self demanding because when he was first starting out he was marketing himself. He was trying to sell a shoe named after him. If he didn't seem appealing the his shoe sales would most likely suffer. Nobody wants to buy shoes named after a bad athlete.