By: Macy Nixon
History of the Holiday!
Valentine's Day is celebrated every February 14th. The day dates back to the 5th century, and is named for a Christian martyr. The roots of this holiday are in the Roman celebration called Lupercalia. At first Valentine's were not shown through candy, cards and flowers. The first written Valentine's were in the 1400s. Valentine's day has been celebrated in the middle of February, to "Christianize" the pagan celebration of Lupercalia. Originally the holiday was a feast day, named by Pope Gelasius, making February 14th the official holiday. The culture of Valentine's day originates from both Christian and Roman traditions.
History of the Flowers!
The flowers given have symbolized fertility, love, marriage, and romance. This began in the 18th century by a man named Charles II of Sweden. Each flower had a specific meaning to make a conversation through flowers. Today flowers are sent as sentiments of love. A traditional flower to send are roses which symbolize romantic love.
Economic Impact and Other Interesting Facts!
Valentine's Day became a million dollar holiday. The average amount spent by a person on Valentine's Day is $130.97, making a total of $18.6 Billion. The most popular flowers sold are roses, as 51 percent of people buy red roses for Valentine's Day. Of the 51 percent, 64 percent are men and 36 percent are women. Valentine's Day is a big day for card sending, it makes Valentine's Day the second most card sending day.
Average American Client!
An average client is buying flowers for a partner in a relationship, for family or for friends. The client will want red, white or pink roses displayed in an attractive arrangement. The arrangement should symbolize the love towards another person. Other items clients buy for gifts are cards and candy. These too show their love towards others.