Priming the Pump

Public Relations & Communications for BSD Administrators

February 4, 2016

What are the EXPERIENCES you create?

The following excerpt, written by Ken Blanchard, is from the Foreword to Jon Gordon's The Energy Bus:

In many of my seminars I begin by asking people to stand up and do two things. First, I ask them to greet other people as if they are unimportant. After an initial chuckle or two, there's a dull hum as everyone walks around trying to ignore each other. Then I stop them and ask them to continue to greet people, but this time, to do it as if the people they are greeting are long-lost friends they're glad to see. The room erupts with laughter and the volume rises as people run around, smiling, hugging, and chatting with each other.

As we think about the beginning of a new school year, how does this message resonate with you? With this in mind, I wanted to share a question from Cale Birk, a colleague in British Columbia. Cale posted the following question in a blog post titled What are the EXPERIENCES you create?

How can we make the EXPERIENCE that our (students/parents) have when they walk into our building/register at our school/go to our website, etc) SO POSITIVE that they want to communicate this experience with others?


Patrick Larkin is the assistant superintendent for learning for the Burlington Public Schools in Massachusetts. He served 15 years as a high school administrator and was a 2012 winner of the Digital Principal Award from the National Association of Secondary School Principals.

What I saved and wanted to share..."All Violence Begins with Disconnection"

Things to think about...

*I listened to a webinar yesterday regarding the Telephone Consumer Protection Act & its impact for school districts (Sponsored by School Messenger). Most important takeaway: You CANNOT make a phone call or text for fundraising purposes.

So, please make sure if you're contacting families about any fundraising events, asking them bring in $ for hat days, whatever it might be --stop. It has to be done via email and/or social media. Please make sure your staff is aware of this as well; especially those who use Remind to text families.

Advice in general: Shift your mix of phone calls & text messages towards email, website, & social media to share...Leave the phone calls and texts for emergencies.

This would be great to do for your staff, & suggest they try with students -- IT IS ALL ABOUT RELATIONSHIPS, after all...