Loyal customers, almost by definition, will buy your goods or services over and over again over time. Depending on the type of business you have and the sales cycle, you may end up selling more products to one loyal customer than to 10 new customers in a year. It is becoming easier and easier to sell them in bulk.

This can happen naturally, or you can choose to motivate the process for your customers. In either case, higher sales mean higher sales, which means higher overall profits. Customers who show brand loyalty have a relationship with your business. They believe that you will provide quality products and customer service.

This creates a great opportunity to meet customer needs more than the traditional needs you currently meet. What does it mean? You can sell to loyal customers across all product lines, thereby increasing overall sales without having to focus too much on attracting new customers.

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