Different Techniques

in advertisements

glittering generalities

this technique uses words that sound good but have little real meaning

sometimes it has little to do with the product

why we use it

we could call these words “glittering generalities” because they use words that glitter and sparkle, while only stating "generalities" --

including the main features or elements of something, and disregarding exceptions;overall


An imperfection, often concealed {covered}

why do we use it

we use flaws in advertisements for fraud and trickary


A figure of speech comparing 2 unlike things.


Life is like a box of chocolate, you never know what you're going to get

A figure of speech, comparing 2 unlike things.

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Comparing 2 alike things using "like" or "as"


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Words that are put into a particular form of words that create clear images and produce strong feelings for a reader


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Strongly suggest the truth or existence of something


The main means of mass communication
BEST COMMERCIAL EVER!! Nike Football - Winner Stays ft Ronaldo, Neymar, Hulk, Rooney, Iniesta etc


Hyperbole is an extreme exaggeration used to make a point.
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Loaded Words

Known as terms or motive language
Jeep Whole Again Super Bowl Commercial Words.


A mental picture that is held in common by members of a group and that represents an oversimplified opinion and judgement
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Writing or speaking in which a point of view is debated.
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Thinking or writing that includes personal feelings, attitudes and opinions
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Suggesting that everyone is doing or believing something and that you should do it too.
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Card stacking

Selectively presenting only part of the info in order to lean the argument one way or another

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