From Zero to Five
Working with Storefront Owners to develop their business
- The 1st Order - Critical that this happens immediately so the SO gets their first taste of working on the Zaarly platform. Marketing employs City Testers for Food and Services.
- The Interview - Utilize the SO Interview questions to learn about their business. How do they acquire customers, how do they manage their pipeline, etc.
- Audit- Holistic view of everything that exists external about the business. Have they done branding? In there a Yelp profile? Have they been reviewed by a famous journalist.
SO Homework - Completion and questions on the order process. What did they think?
Zaarly Homework - How did the business present themselves. What are their strengths and weaknesses. Does their external face need to be cleaned up.
2. External Announcement - Help the Storefront Owner craft their message to introduce their new capability to sell online with email, social, releases, etc.
SO Homework -
Zaarly Homework -
What displays in their category and with their business name
How do they brand themselves and do they have adequate mention of selling online.
How are they perceived among their peers. Do they actively participate.