From Zero to Five
Working with Storefront Owners to develop their business
Week #1
- The 1st Order - Critical that this happens immediately so the SO gets their first taste of working on the Zaarly platform. Marketing employs City Testers for Food and Services.
- The Interview - Utilize the SO Interview questions to learn about their business. How do they acquire customers, how do they manage their pipeline, etc.
- Audit- Holistic view of everything that exists external about the business. Have they done branding? In there a Yelp profile? Have they been reviewed by a famous journalist.
Zaarly Homework - How did the business present themselves. What are their strengths and weaknesses. Does their external face need to be cleaned up.
Week #2
1. Consistency and Messaging - Deliver a plan of action based on the audit and interview that will allow the Storefront Owner to sell more items online, without detracting from their brand.
2. External Announcement - Help the Storefront Owner craft their message to introduce their new capability to sell online with email, social, releases, etc.
SO Homework -
Zaarly Homework -
What displays in their category and with their business name | WebsiteHow do they brand themselves and do they have adequate mention of selling online. | YelpHow are they perceived among their peers. Do they actively participate. |