Market (Research) Analyst

Kelsey Gobbell

A market research analyst does the following:

  • · Collect consumer data by surveys, interviews, or focus groups.
  • · Interpret data and write final reports for clients or management.
  • · Measure and assess customer and employee satisfaction.
  • · Predict and follow marketing and sales trends.
  • · Perform research and help companies determine their position in the marketplace.
  • · Analyze marketing, advertising, and communications programs and strategies.
  • · Conduct public opinion polls to sample public attitudes on particular topics.
  • · Make oral presentations of research results.
  • · Collect industry data by reading financial reports and talking to company managers.
  • · Develop surveys and other tools for gathering information.
  • · Monitor industry statistics and trends. Attend staff and outside conferences.
  • · Develop and follow procedures for identifying advertising needs.
  • · Supervise other members of the research team.
  • · Consult with clients or managers about information to be gathered.
  • · Train people to conduct consumer surveys and interviews.
  • · Analyze data using computers and statistical method

Aptitudes/skills necessary for the job

  • Analytical skills. Management analysts must be able to interpret a wide range of information and use their findings to make proposals.
  • Communication skills. Management analysts must be able to communicate clearly and precisely in both writing and speaking. Successful analysts also need good listening skills to understand the organization’s problems and propose appropriate solutions.
  • Interpersonal skills. Management analysts must work with managers and other employees of the organizations where they provide consulting services. They should work as a team toward achieving the organization’s goals.
  • Problem-solving skills. Management analysts must be able to think creatively to solve clients' problems. Although some aspects of different clients' problems may be similar, each situation is likely to present unique challenges for the analyst to solve.
  • Time-management skills. Management analysts often work under tight deadlines and must use their time efficiently to complete projects on time.
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Required training (type of degree and/or certification needed)

  • A bachelor’s degree is the typical entry-level requirement for management analysts. However, some employers prefer to hire candidates who have a master’s degree in business administration (MBA).
  • Few colleges and universities offer formal programs in management consulting. However, many fields of study provide a suitable education because of the range of areas that management analysts address. Common fields of study include business, management, economics, political science and government, accounting, finance, marketing, psychology, computer and information science, and English.

Where you can receive training for this job

  • Some students complete an internship while in school. This is important work experience for finding a job.
  • Newly hired market research analysts often receive training. The length of training varies by employer and your skills. Training may last up to one year.
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Job settings

  • Management analysts travel frequently to meet with clients. In 2012, about 1 in 4 worked more than 40 hours per week
  • Analysts work under tight deadlines
  • In 2012, about 21 percent of management analysts were self-employed. Self-employed analysts can decide how much, when, and where to work. However, self-employed analysts often are under more pressure than those who are wage and salary employees, because their livelihood depends on their ability to maintain and expand their client base

Personalities suitable for this type of job


  • Consider achievement important. They like to see the results of their work and to use their strongest abilities. They like to get a feeling of accomplishment from their work.
  • Consider good working conditions important. They like jobs offering steady employment and good pay. They want employment that fits their individual work style. They may prefer doing a variety of tasks, working alone, or being busy all the time.
  • Consider support from their employer important. They like to be treated fairly and have supervisors who will back them up. They prefer jobs where they are trained well.
  • Consider independence important. They like to make decisions and try out ideas on their own. They prefer jobs where they can plan their work with little supervision.
  • Have investigative interests. They like work activities that have to do with ideas and thinking. They like to search for facts and figure out solutions to problems mentally.
  • Have enterprising interests. They like work activities that involve starting up and carrying out projects, especially in business. They like to lead and persuade others, make decisions, and take risks for profit.
  • Have conventional interests. They like work activities that follow set procedures, routines, and standards. They like to work with data and detail. They prefer working where there is a clear line of authority to follow.
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Other relevant information


Employment of management analysts is projected to grow 19 percent from 2012 to 2022, faster than the average for all occupations. Demand for the services of these workers will grow as organizations continue to seek ways to improve efficiency and control costs.

Jobs Available

  1. Location
  2. 2010 Employment
  3. 2020 Growth (This occupation / All occupations)
  4. Annual openings





  1. Georgia
  2. 9,100 Large
  3. 32.3% / 11.7%
  4. 530 Very High



  1. Albany
  2. 110 Medium
  3. 9.1% / 4.1%
  4. 0 None



  1. Athens
  2. 200 Medium
  3. 25.0% / 16.1%
  4. 0 None



  1. Atlanta
  2. 5,880 Very large
  3. 19.6% / 15.8%
  4. 150 High



  1. Augusta
  2. 170 Medium
  3. 17.6% / 5.5%
  4. 0 None



  1. Carrollton/LaGrange
  2. 210 Medium
  3. 4.8% / 9.2%
  4. 0 None



  1. Columbus
  2. 170 Medium
  3. 11.8% / 4.8%
  4. 0 None



  1. Gainesville
  2. 350 Large
  3. 37.1% / 22.8%
  4. 10 Very few



  1. Macon
  2. 280 Medium
  3. 25.0% / 8.6%
  4. 0 None



  1. Rome
  2. 260 Medium
  3. 19.2% / 10.0%
  4. 0 None



  1. Valdosta
  2. 70 Small
  3. 14.3% / 6.6%
  4. 0 None



  1. United States
  2. 282,700 Large
  3. 41.2% / 14.3%
  4. 19,180 Very High

Salaries

Location

Hourly (Starting, Median, Top)

Yearly (Starting, Median, Top)



1. Georgia

2. Hourly:

  1. Starting $21.03
  2. Median $28.30
  3. Top $39.38


3. Yearly:

  1. Starting $43,740
  2. Median $58,870
  3. Top $81,910



1. Albany

2. Hourly

  1. Starting $10.43
  2. Median $19.82
  3. Top $22.58


3. Yearly

  1. Starting $21,700
  2. Median $41,230
  3. Top $46,960



1. Athens

2. Hourly

  1. Starting $18.02
  2. Median $23.74
  3. Top $28.37


3. Yearly

  1. Starting $37,480
  2. Median $49,370
  3. Top $59,010




1. Atlanta

2. Hourly

  1. Starting $21.51
  2. Median $28.84
  3. Top $40.38


3. Yearly

  1. Starting$44,740
  2. Median $59,990
  3. Top $83,980



1. Augusta

2. Hourly

  1. Starting $18.28
  2. Median $26.04
  3. Top $38.79


3. Yearly

  1. Starting $38,030
  2. Median $54,160
  3. Top $80,680



1. Columbus

2. Hourly

  1. Starting $20.94
  2. Median $28.55
  3. Top $34.16


3. Yearly

  1. Starting $43,560
  2. Median $59,390
  3. Top $71,050




1. Gainesville

2. Hourly

  1. Starting $19.87
  2. Median $24.72
  3. Top $34.96


3. Yearly

  1. Starting $41,340
  2. Median $51,410
  3. Top $72,710




1. Macon

2. Hourly

  1. Starting $15.66
  2. Median $19.83
  3. Top $28.34


3. Yearly

  1. Starting $32,570
  2. Median $41,250
  3. Top $58,950




1. Rome

2. Hourly

  1. Starting $20.16
  2. Median $24.81
  3. Top $29.61


3. Yearly

  1. Starting $41,940
  2. Median $51,590
  3. Top $61,600




1. Savannah

2. Hourly

  1. Starting $20.69
  2. Median $29.60
  3. Top $35.99


3. Yearly

  1. Starting $43,030
  2. Median $61,570
  3. Top $74,860



1. Valdosta

2. Hourly

  1. Starting $15.84
  2. Median $18.47
  3. Top $22.97


3. Yearly

  1. Starting $32,940
  2. Median $38,410
  3. Top $47,780




1. United States

2. Hourly

  1. Starting $21.07
  2. Median $28.99
  3. Top $40.91


3. Yearly

  1. Starting $43,830
  2. Median $60,300
  3. Top $85,090
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What internships are available in the marketing field?

Research Analyst Intern

Burning Glass Technologies is a leading labor market analytics provider, playing a growing role in informing educational needs for the emerging workforce. Working with researchers, policy makers, educators, and employers, Burning Glass identifies skills gaps in the labor market and gauges hiring demand by analyzing online job listing information, which is gathered through the company’s artificial intelligence engine. Burning Glass proudly serves a client base that spans six continents, that consists of education institutions, workforce agencies, research centers, recruitment agencies, major employers, leading job boards, among many others.

About the Position

We seek a Research Analyst Intern to support Burning Glass’s rapidly growing consulting and custom research services. The Research Analyst Intern will work directly with the applied research team, researching important issues in the labor market. Our public reports have been featured in national media outlets – such as the Wall Street Journal, Washington Post, Vox, and NPR – and provide insights across a range of functions, including workforce and economic development; career exploration and counseling; as well as job matching. The intern will also support client engagements, which have historically included identifying emerging sub-baccalaureate job opportunities for major foundations, investigating the viability of new degree programs for universities, and conducting recruiting analytics for Fortune 500 firms.

The ideal candidate for this position will possess both quantitative and qualitative research skills, have a strong interest in pursuing a career in consulting or research, and be able to use data to highlight important job market trends. The intern will:

· Support client engagement across a range of industries, including higher education, economic development and recruitment.

· Analyze data to develop insights about emerging trends in the labor market.

· Prepare data for public reports and media outreach efforts.

· Check for data consistency and accuracy.

· Write concise summaries of research results.

· Perform literature reviews in the areas of education, skills and training.

Requirements include:

The ideal candidate is professional, intelligent, mature, and organized. S/he is able to work independently, and enjoys working in a busy, dynamic, and entrepreneurial environment.

Other requirements include:

· Junior or senior pursuing a bachelor’s degree in economics, statistics, or another discipline that require knowledge in data analysis

· Prior research experience or a thesis that demonstrates strong research skills

· Advanced proficiency in Excel and PowerPoint

· Experience with statistical analysis or data management tools, such as SQL, R, SAS, or STATA

· Highly detail-oriented with superior organizational skills

· Excellent writing and communication skills

· Intense intellectual curiosity

· Experience with labor market research or education a plus.

This is a paid part-time internship that will require a commitment of 15-20 hours per week. The internship will begin immediately and has the possibility to lead to a full-time position. To apply, please send your resume and cover letter outlining your analytics skills and relevant experience or coursework to job1336@burning-glass.com.