The 4 P's of Marketing

The Basics of Marketing By James Braswell

Product

The product is what item or service one is selling and the related things like quality and packaging.

Price

The price is not just how much one charges the customer, it is also anything related to money like discounts or payment plans.

Promotion

Promotion is anything to do with advertising or getting one's product known to potential customers. It includes sponsorship, sales calls, etc.

Place

Place is how one's customers get the product or service once they have paid for it. It includes distribution and logistics.