American Research Foundation

In Search of Excellence !

Training Courses 2015 MENA Region

MENA-150101- Innovative Marketing for Attracting and Retaining Markets and Customers

Duration: 3 day

Area: Innovative Marketing

Covered topics:

- Innovative marketing, evolution and basic concepts

- Segmentation, targeting, differentiation and positioning

- Consumer behaviour and Customer relationship management (CRM)

- Innovative Marketing Composition

- Product portfolio and life cycle analysis

- Pricing strategies

- Distribution channels

- Communication tools and methods

- Marketing in digital era, internet and social media in use of marketing

- Marketing strategy and planning