American Research Foundation
In Search of Excellence !
Training Courses 2015 MENA Region
MENA-150101- Innovative Marketing for Attracting and Retaining Markets and Customers
Duration: 3 day
Area: Innovative Marketing
Covered topics:
- Innovative marketing, evolution and basic concepts
- Segmentation, targeting, differentiation and positioning
- Consumer behaviour and Customer relationship management (CRM)
- Innovative Marketing Composition
- Product portfolio and life cycle analysis
- Pricing strategies
- Distribution channels
- Communication tools and methods
- Marketing in digital era, internet and social media in use of marketing
- Marketing strategy and planning