Team Beauty Bulletin
April 2015
The Softer, Sweeter Side of Sales
When Being Passive-Aggressive is A-OK
Being in business for yourself and wanting to be successful means that you'll never be able to avoid being a sales person ... at least some of the time. Whether you decide to be a hard sell (more aggressive strategies that use stronger selling tactics) or a soft sell (more passive strategies that use more subtle tactics) is up to you. In fact, there may be instances when one would work better over the other -- or even a mixture of the two -- with a particular customer.
The trick is learning what sort of customer base you are looking for (or already have) with which to work, and then incorporating your selling tactics into a sales practice that works well for you. For better or for worse, I've found that most women prefer to use soft selling techniques; that is not to say you won't run into a woman who's perfected her own brand of hard selling, but most women who are in Direct Sales employ the less aggressive model.
Keep in mind that it is possible to take "too soft" an approach. You won't want to spend so much time and energy on updating your personal blog that you forget to use it as a platform for selling. Spend too much time Tweeting with your potential clients that you don’t even make any business proposals, and you may end up with nothing to show for all of your hard work.
Whichever approach you use, there’s one thing you should always do as you wrap it up: ask for the order. Otherwise, your approach won’t even count as “selling” at all. And after all, you are in business to sell ... that's where the MONEY is. And, I like making money. Don't you?
Sweet Treats to Say Thanks
Who doesn't love gift-getting? Some reps offer little gifts in their customers' orders to let them know how much they appreciate their business. I take advantage of stock-ups on smaller items, put a "Your Free Gift" or "Thank You!" sticker on them, and tuck them in with orders over $25. It's a kindness that won't break your bank.
Learn to Love AVON
If you don't love Avon, how will you ever inspire your customers to love Avon? Get to know your Avon products and all of the amazing opportunities Avon has for you. Stay connected with other Avon representatives (hint: Join our team Facebook page). The more you know about your business, the more you'll love it.
Tasty Little Gestures
Whenever we have a party or a bake sale at church or school, I whip up an extra batch to share with customers on Delivery Day. Okay, that's not all together true. I buy an extra bag or box at the grocery store. But, it's the thought that counts.
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This Month's Beauty & Business Bundle Question
Which selling approach works best for you?
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Micki Allen, Team Leader
Email: micki.avonmom@gmail.com
Website: mickitheavonmom.com
Phone: 817.565.6268
Facebook: facebook.com/mickitheavonmom
Twitter: @mickitheavonmom
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MICKIALLEN.COM
Micki's traditional blog. A single stop for all of Micki's postings, pictures, links, advice, musings, and general lighthearted ramblings.