Meet the Future of Makeup!
And, a few other updates + a Powder Pop Up this Sunday!
If you've been around for awhile, you may have seen our old powders at a social you've attended or have even purchased them. These new powders are nothing like the old versions. They are buttery smooth and highly pigmented. These safer versions will rival any big name cosmetics brand.
I remember a conversation I had with Christy Coleman our Head of Innovation in California last September. I asked her what was going to happen with our old cosmetics as we launched new and improved versions. She said that since she first created our makeup a lot of new technology has surfaced, thanks much in part to Xavier Ormancey, and we are able to do so much more with the creation of our makeup than we used to be able to do in the past. It's an exciting time for us!
I want to take a moment to share with you this newest launch!
To Shop -
The 4 P's
Our powders deliver on four key criteria. We call them the ‘4 Ps’:
• PAYOFF: one-swipe full-color intensity. We select safer, artist-grade pigments that deliver rich color payoff.
• PRECISION: Our formula goes through a triple-milling process that grinds the ingredients to the most perfect, most precise particle size. The result is silky-smooth, blendable powders with even application.
• PERFORMANCE: long-wearing color. Our formula contains ‘Butterpowder,’ which is a natural binding ingredient that helps the powders attach to skin and stay on all day.
• P U R I T Y: we screen every batch of our powders for heavy metals, to ensure we deliver higher-performing, significantly safer formulas.
Additionally, all the new powder formulas are vegan, and the compacts are made with FSC-certified paper. The eyeshadow, bronzer and highlighter compacts come with removable mirrors.
The majority of the shades are all-new, but you will recognize 3 shades from previous products. Please keep in mind that although the 3 shades are the same, the formulas for all 3 shades are still new:
• SATIN POWDER BLUSH: Passionfruit is the new name for the previous Powder Blush Duo shade Flamingo. Flamingo was the brighter shade within the Flamingo/ Apricot Powder Blush Duo.
• VELVET EYESHADOW PALETTE IN CLASSIC: Sienna and Copper are the same as the shades of the same names in the Ultimate Nudes Eyeshadow Palette.
WHAT IS BEAUTYCOUNTER'S PROCESS FOR SCREENING HEAVY METALS?
Heavy metals are naturally-occurring; therefore, some natural colorants carry the potential risk of heavy metal contamination. To help manage this risk, we are very selective with the colorants we use, and we test them rigorously. We test not only our pigments, but also each batch of our finished color cosmetic products to make sure they meet our stringent internal standards for safety
What Has Launched!
- Velvet Eyeshadow Palette – 3 palettes. Romantic, Classic, Statement, 9 shades each. SRP: $50 USD / $62 CAD
- Satin Powder Blush – available in 7 shades. Guava, Melon, Nectar, Date, Passionfruit, Raspberry, and Sorbet. SRP: $30 USD / $39 CAD
- Radiant All Over Bronzer – available in 3 shades. Dune, Surf, and Cabana. SRP: $39 USD / $52 CAD
- Luminous Powder Highlighter – available in 2 shades. Halo and Topaz. SRP: $39 USD / $52 CAD
- Precision Liquid Eyeliner – in Black. SRP: $28 USD / $36 CAD
Get the Look!
There are 3 Get the Look kits:
- The Classic
- The Romantic
- The Statement.
If you're wondering what the difference is the Flawless in Five helps achieve a natural, polished look and the Get the Look is a curated bundle that can be added on top of your Flawless in Five makeup routine, to take the look to the next level. Like Flawless in Five, Christy Coleman has provided shade recommendations based on skin tone, to take the guesswork out of selecting shades.
To Shop -
And, if you're dying to see them in person I'm having a little 'Powder Pop Up" at the gym!
Still loving the Overnight Resurfacing Peel!
To Shop -
Did you see? Starbucks is banning plastic straw use in 2020?
What I'm loving!
New Host Rewards!
We just completely overhauled our host rewards! This is the first time since I've started since we have done this and I wanted you to be one of the first ones to know and get first dibs at dates as this would be the perfect time to (re)host again, stock up on product and see all the new products we have launched and are launching soon!
If this interests you, shoot me a message or email to get a date set up! Trust me it doesn't have to be a big ordeal!
As an added bonus from me, all socials booked in person or online from now until August 30th will receive a free Peel from me!
EDUCATE • ADVOCATE • EMPOWER
These are a few of the words I use to describe what I do with Beautycounter. After 4 years of changing lives all around me, my own included, I want to offer this opportunity to you that doesn't come around very often.
From now until July 31st I will be selecting 2 individuals who are passionate about education, health, wellness, and being a part of a social mission to get safer products into everyone's hands, to join me. If you have been curious about what this entails I invite you to coffee and I will share openly and honestly everything about this opportunity that makes me so incredibly happy and excited for what it might hold for you!
"Success is giving people access to information, creating better, safer products, and advocating for legislative change that moves the industry forward. What better job is there in the world?" Gregg Renfrew, Founder, CEO
And, last but not least, meet Cooper!
Tara Woodland, Executive Director
Your continued support of Beautycounter and our business helps in furthering our mission of getting safe products into the hands of everyone. Know that we are working tirelessly to effect change in Washington DC to ensure that ALL products will one day be safe.
xoxo, Tara
Email: tarawoodland@gmail.com
Website: beautycounter.com/tarawoodland
Facebook: https://www.facebook.com/groups/healthwellnesssaferbeauty/