Procedures when selling a venue

Estefania Villacres

  • Sportscape of the venue

  • Match-up between event’s needs and venue’s assets

  • Signage promoting sponsor

  • Sponsor as sole advertiser

  • Naming rights given to the sponsor

  • Uniqueness of venue ability to match sponsor’s objective’s with venue layout

  • Giveaways (e.g., special seating, event apparel, VIP lounge, etc.)