Very Clear Ideas
When the idea is very clear, the work becomes effortless
What is it?
Very Clear Ideas is a step-by-step process for refining ideas.
Who is it for?
If you have a project that would benefit from being clearer.
If you have a vision you wish were more focused.
If you have a purpose you wish were better defined.
What can I do with it?
You can use the Very Clear Ideas process to:
- test how clear an idea is
- identify what aspect of an idea isn't clear
- take your idea from not-very-clear to very clear
What do I get?
The purpose of your project perfectly articulated
in a single sentence. This sentence can then be
used as a reference point for any decision on the
project - by anyone contributing to the project.
What are the steps?
1. Bring a not-very-clear idea
2. Answer a set of seven questions about the idea,
to test how clear it is
3. Explore the areas that aren't clear - drawing out
4. Use the new information to refine the idea, then
5. Go home with a crystal clear expression of your
Where does it come from?
Working as a magazine editor, looking for the
formula for what makes a great story, Charles Davies
found a set of characteristics that kept on recurring.
Moving into consulting he found the same characteristics
that make great stories also make great companies, great
projects. Very Clear Ideas was developed as a way for
founders to find their way to their own great story.
What does it cost?
The workshop is 70 euros if you book before 16th September, or 80 euros after that.
Money should be no obstacle to attending. If you want to come, but can't pay the full price, please feel very free to email Charlie on firstname.lastname@example.org and say how much you'd like to pay and why.
To book, contact Titia Bruning: email@example.com.