1. Description:

What? Radio Stations turned to local programming of news, weather, music, and community issues as a result of the television industry.

Time Period? 1950's

Location? In the United States.

2. Cause and Outcome of Event:

Cause? TV became wildly popular throughout the 1950's.

Reason? Radio and Movies did not want to compete with television's mass market for drama and variety of shows so they decided to switch their strategy of running radio stations.

Result? Radio advertising rose by 35% and the number of radio stations increased by 50%.

3. Importance

Significance? Another way to advertise businesses, contact people, and spread information quickly.

To Whom? American Businesses and citizens everywhere.


1. Description:

What? Movie popularity decreased by 50%.

Time Period? Late 1940's and early 1950's

Location? In the United States.

2. Cause and Outcome of Event:

Cause? Television cut into the profitable movie market in 1948.

Reason? As most people stayed home to watch TV, the number of movie decreased by nearly half.

Result? 18,500 movie theaters had drawn nearly 90 million payed costumers per week, but after TV became as popular the number decreased drastically and was eventually thought to "crumble until finally the wind blows the last studio prop across the stands."

3. Importance

Significance? Hollywood did not vanish, instead it capitalized on the advantages that movies still had over television- better size, color, and stereophonic sound.

To Whom? Citizens all around the United States.

Drive in Movies:

Drive in movies became a really popular activity for citizens and minorities in the 1950's and are still popular today.