Marketing and PR

What are the roles of a marketer?

  • Planning
  • Advertising
  • Public relations
  • Event organisations
  • Product development
  • Distribution
  • Sponsorship
  • Research


Responsibilities

  • Communicating with target audiences and managing customer relationships
  • Sourcing, advertising opportunities and planning adverts in the press or on the radio
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and DVD's
  • Writing and proofreading copy
  • Liaising with designers and printers
  • Organising photo shoots
  • Arranging the effective distribution of marketing materials
  • Maintaining and updating customer databases
  • Organising and attending events such as conferences, seminars, receptions and exhibitions
  • Sourcing and securing sponsorship
  • Conducting market research, for example using customer questionnaires and focus groups
  • Contributing to, and developing, marketing plans and strategies
  • Managing budgets
  • Evaluating marketing campaigns
  • Monitoring competitor activity
  • Supporting the marketing manager and other colleagues


Salary

  • Starting salary around £17,000 to 19,000 per year
  • Marketing manager £38,000 per year
  • Senior brand/product manager earn on average £48,000 per year
  • Marketing director between £80,000 and £90,000 per year


Hours

40 - 48 per week

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How do they interact with one another and the winder industry?

- Over social media

- Press

- Advertising

- Campaigns

What are the roles of a PR

Responsibility


  • Planning, developing and implementing PR strategies;
  • Liaising with colleagues and key spokespeople;
  • Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
  • Researching, writing and distributing press releases to targeted media;
  • Collating and analysing media coverage;
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
  • Devising and coordinating photo opportunities;
  • Organising events including press conferences, exhibitions, open days and press tours;
  • Maintaining and updating information on the organisation's website;
  • Managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
  • Sourcing and managing speaking and sponsorship opportunities;
  • Commissioning market research;
  • Fostering community relations through events such as open days and through involvement in community initiatives;
  • Managing the PR aspect of a potential crisis situation


Salary

  • Starting as an assistant/executive between £18,000 and £20,000 per year
  • Starting as a PR officer can range from £22,000 to £28,000 per year
  • With a few year experience £30,000 plus per year
  • Senior management position, such as PR director/head of corporate affairs around £40,000 to £100,000 plus per year.

Hours

40 - 48 per week

PR - Tactics

- Media relations - press calls, selling in/seeding news stories, crisis management, media training

- Press appointment/desk visits

- Writing press releases

- Sending out press samples

- Event management

- Brand building and partnership alignment such as brand collaborations; Latin and H&M or celebrity collaborations; Rihanna with River Island

- Celebrity product placement

Day to Day Roles of a PR

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Good and Bad Characteristics of PR

GOOD:

  1. Always ready
  2. Punctual
  3. Wiling to learn
  4. Attention to detail
  5. Communication
  6. Understanding of media
  7. Creative streak
  8. Awareness
  9. Good writer
  10. Informative
  11. Good multitasker
  12. Patient

BAD:

  1. A know it all
  2. No confidence
  3. Disorganised
  4. Always late
  5. Bad at communicating with other people
  6. A bad relationship builder
  7. Bad with computers
  8. Uninformative
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An example of what I think roles of a marketer is

Roles of a marketer:

  • Need to understand how customers think and behave when making purchases, decisions take into account the needs of buyers and the emotional/personal needs of the individuals
  • To devise marketing strategies to promote the brand/product/service
  • Increases brand awareness
  • Project a positive image to the consumer
  • Prominent positioning over their competitors
  • Encourage new customers
  • Measurable as it can drive traffic/footfall to the store (physical/online)
  • Increase retail sales.


Missguided:

Missguided don't have to pay for stores which saves them money however they are website based so if they have any technical problems when they have become very popular and customers may get annoyed and turn to another company. They are always competing with other brands; for example, Boohoo, ASOS, Pretty little thing as they are all website based too. They copying trends but add a twist so they are 'unique'.

If there is a pair of jeans that every store has then you need to be different so people turn to you instead of all being the same.

INHOUSE - (more expensive but more control)

- Can focus on just one brand

- Can play apart as much bigger unit

- Will liaise more with other internal departments

- Fundamental costs in choosing one of these establishments over the other

AGENCY

- A executive/manager/director' will work for over numerous brands

- Work away from client base

- Strict PR bases, however PR agencies are offering more full services specialities above just PR such as creative, photoshoots

- Dedicated department to deal with the PR or have it handled baby an agencies to minimise coverage

- More media opportunities from sitting amongst other minded brands

What is Marcomms?

Marcomms are an abbreviations for "marketing communications". Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, televisions, radio, billboards, telemarketing and the internet.

Two in one (one PR and one marketing manager).

What’s It Like To Work In Marketing & Communications? | #BoFEducation

What is a symbolic relationship?

It is when two things cannot live with out one another.