EA SPORTS Rebranding
By Johnathon Humphreys
New Spokesperson - PewDiePie
Event Sponsor - E3
Another part of the promotional mix would be publicity. All publicity is good publicity is something that has been said by a lot of people. Similar to what Drake did with "Views" is what EA Sports is going to do. Dropping surprise social media posts and even a surprise simple billboard to gain publicity on social media is a way to generate more buzz around the brand.
Personal Selling is a big part of creating connections between the seller and the consumer. Having EA Sports sponsor events like E3, it allows for the consumer to talk to someone from the brand that will establish a connection between the consumer and the brand which a lot of companies dont do nowadays. Having this creates loyal customers that will keep buying the products year after year which is what a company needs to survive. Brand Loyalty is what EA wants to gain with this new brand image created.
Why the Changes?
The changes come because of the possibility of more profit and growth as a company. EA Sports is a strong company. Having over four billion dollars in revenue is a great thing to have as a brand. But they are ranked in the 1800's for overall sales of all companies. So there is room to climb and become an even bigger company. Also, in today's sports video game market, all companies are going for the most life like game possible. But there are no companies that are going towards the unrealistic style of sports. Back in the PS2 and Gamecube days, close to every game was this unrealistic style of game that every kid loved. So by having EA doing this, they are going to be the only compnay in the market that sells games like this and will attract the younger audience and even the older audience who remember these games from their childhoods.