If you intend to lead others, you need to give them not only reasons to follow you but also reasons to be part of your organization. Often a sense of belonging comes down to feeling good about what you do as well as how you do it. Call it pride of purpose.

Every manager should want his employees to manifest similar pride, but reality tells us that this occurs all too infrequently. So the challenge for managers becomes how to instill genuine pride in the team so that employees feel proud of what they do and the company for which they work.

Instilling such pride is never easy. Real pride is not happy talk; it is pride centered on purpose. Employees who love what they do and the organization to which they belong demonstrate their support for their organization in words, but most especially, in actions. They do whatever is necessary to get the job done and done right. That is the kind of pride every employer should strive to engender.