Storytelling Workshop
Don't forget to tell a story
18 October, 18:00-20:00 (Area 31)
Peter Güber, big fish of the american show business, wanted to sell a baseball arena to the major of Las Vegas. It looked like a very simple transaction: every city had already their own. Peter prepared a whole pile of figures, data, surveys and charts, Easy! But when Peter met the major none of this weapons did their work. Something failed... The major said thanks but no, thanks. Peter, upset, wondered for days trying to figure out what could have possibly gone wrong till he realized: ah, you forgot to tell a story.
Why stories? Because they are just a complete vehicle for transmitting ideas, visions and future worlds and to move the brain and heart of who listens to us. Stories makes us see things in all its greatness. Therefore, if you do not want the same result as Güber, you better not forget to include stories on your communication plans.
But if you are going to tell a story, please, do it right. Experience and learn the art of storytelling with Pablo Laporte. Follow the link below to confirm your attendance to this event.
Speaker : Pablo Laporte
He is an expert in applying storytelling as a communication skill and as a marketing strategy. He has already helped around fifty companies and startups to find and tell their story. Pablo is also a speaker and has run talks, courses and workshops in institutions like Fundación Telefónica, Instituto de Empresa or Factoría Cultural (Matadero de Madrid)
Website: www.bigbangstoryclub.com
Twitter: @Pablo_Laporte