Twitter on the Move

Scores, Highlights and Photos though Social Media

Twitter Basics

Today's sports world is rapidly changing into a fast-paced, information driven monopoly where the average fan warrants scores, highlights and photos of their favorite teams seconds after the game. As communication professionals, it is essential to our job to make this happen.

Live Tweeting at Games

Live-tweeting at a game is a great way for sports communication specialists to connect with fans. You can give your followers real-time updates on scores and stats, and even provide instant analysis of a game that’s just ended.


Example

Tweeting Photos

They say a picture can tell a thousand words, why not tweet it then? According to statistics, tweets that feature media receive an average of 1.5 times more re-tweets and two times more favorites than tweets without pictures or videos. Sports fans, in particular, love to be brought behind the scenes for on-field warm-ups or locker room interviews.


Example

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Challenge - Start a Rally

Start to gauge the level of excitement for an upcoming game by sending a tweet regarding the head-to-head season series statistics to get people predicting the outcome. This can be used to gauge attendance for the upcoming game for marketing materials as well.

Outside Resources

Nestor tells high schoolers why Twitter is so powerful in sports media

References

Brand Assets | About. (n.d.). Retrieved June 1, 2015, from https://about.twitter.com/company/brand-assets


Twitter for sports journalists. (n.d.). Retrieved June 2, 2015, from https://media.twitter.com/best-practice/twitter-for-sports-journalists


Wilkes athletic photo courtesy of Wilkes athletics photographer Steve Finkernagle