What Makes an Effective FB Page
By: Britt Alling
Clothing Stores
Seasonal Posts are very important to engage the customer.
Seasons: Winter, Spring, Summer, Fall
Holidays: Christmas, Easter, New Years, Thanksgiving..Exc.
TIP: Allow the customers to post on the page
Photos
Posting pictures with every post helps the customer see a visual of the product.
Videos
Posting videos will help the customer have a different visual of the product.
Near By Locations
Putting a near location will help the customer know exactly where to go to buy the products.
TIP: Post at least 3 times a day!
SALES SALES SALES!
Posting discounts on the page will engage the customer to buy more products and look on the page more often to see if there are more deals in the future.
Contact Information
Put on the page as much contact information to make the customer have an easy experience.
Website: http://www.nordstrom.com/
Location: King of Prussia, PA, United States
Facebook: https://www.facebook.com/#!/Nordstrom
Twitter: @Nordstrom
"About" Tab
This tab is very important because it tells the customer basic information about the clothing store.
1. When it was founded
2. Products
3. Contact Information
4. Life Events
5. Company Overview