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Business Organization

Sephora identifies as a corporation. After further research I discovered Sephora is a private corporation because they do not buy stock. There are many benefits benefits of a corporation. Some include:

  • Limited Liability
  • Ease of transporting ownership
  • Separate legal entity

Origin and creators

There are two big creators of this mesmerizing store. The creator today is known as the best luxury brand you can purchase. The creator of that brand as well as the creator of Sephora is Moët Hennessy Louis Vuitton, Or Louis Vuitton. The company began in 1997 and launched in 1998. Sephora is headquartered in San Francisco with marketing offices in New York and distribution centers in Utah and Maryland.

Color IQ and skincare IQ

Sephora provides a makeup and skincare IQ system that uses technology to create the shades as well as skin benefits that are specific to you.


I would definitely invest in this business because it is a wide spread, loved business. I share a love of makeup as well. Investing could benefit me in many ways.