State of The Nation


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April is FINALLY here!!!!

I am so happy to look at the 10 day forecast for weather and not see ANY freezing weather!

The 30 day forecast for YOU looks super bright too - It's one of the best months to book and sponsor!

Let's do a little celebrating for BOOKING this month!

Here's How it Works

There will be a Facebook post on our team page for you to post the following:

- Every NEW IN PERSON trunk show you Book for APRIL (one entry)
- Every time you reach out to 10 people individually (that means no group emails or FB posts. Remember my favorite quote - "When you invite everyone, you basically invite no one." Anita Krpata) (one entry)

This incentive will last until April 7 at 5 pm. How great will you feel rolling into your local team meeting with a full April calendar!?!

I'll give out fun prizes all week along the way, and all entries will be entered to win
$100 in product credits for the new line!

What to say?

I truly don't believe there are any magic words to say to a potential hostess. YOUR voice, and your reasoning for reaching out to her are the best things to say. But just to give you an idea here are two "scripts" that worked for me this past week!

(1) Trunk Show Guest from February who did not order:

Hope you are enjoying this gorgeous first day of Spring! I wanted to check in with you because you've been on my "list" of ladies that I think would have a great time having some friends over for a trunk show with stella & dot - and that you'd really enjoy getting a ton of our line for free for hosting! Thought you could certainly use some accessories for your wedding festivities or gifts. Our new collection is a big hit - as you saw! And we're about to launch a summer capsule soon - plus we're supporting autism awareness in April with this fabulous "Boutique" to support the hollyrod foundation. Let me know if we can compare calendars. It's a super easy way to get some fun girltime with your friends! Best, Lauren

(2) Old potential customer who I just see on FB, haven't seen or talked to her in a very long time.
I am just saying hi and checking in with you! You are someone I'd always love to get together with again and I wanted to see if we could get your friends together for a super easy trunk show! I know your friends are like mine and are dying to think spring - and our new collection is the perfect thing for those craving a little lift to their wardrobe. I'd love to share it with y'all and get you a ton for free for hosting! Let me know if we can compare calendars. Would love to get together with you! best, lauren

Booking Images to Share

Here are some easy and quick images to share with your potential hostesses!

How could YOU book up your April?

Want a way to reach out to your Who Do You Know List in a manageable, bite-size way each week? Follow the plan that THE Danielle Redner follows.
Sunday: Warm-up 2 potential hostesses, check in with upcoming hostesses.
Monday: Follow up with Sunday, Warm-Up 2 More
Tuesday: Follow up with Monday, Warm-Up 2 More
Wednesday: Follow up with Tuesday, Warm Up 2 More
Thursday: Follow up with Wednesday, Warm Up 2 More
Friday: Follow up with Thursday, Warm Up 2 More
Saturday: Follow up with Friday

That's it - how much time would that take each day? 15-30 minutes at the most.
EVERYONE has 15-30 minutes a day they can carve out for their business. It's what you want right - more trunk shows? Then carve out the time to warm up and follow up and you'll see bookings on your calendar!

You've Got a Goal and a Dream. Let's Make Them a Reality TOGETHER

So many of you have set some fabulous goals for yourself and your business. They are YOUR's no matter what they are! You can make any of that a reality, you just have to be willing to work for it. And you have to be willing to promise yourself that you WON'T GIVE UP. I honestly believe the "secret" - if there even is one - to this business is that you just can't ever give up. You have to keep at it, and believe enough that what you are doing is worth it, and it matters, and you can do it. Because it is, it does, and you can.
So let's do it together. It's SPRING and I'm so excited to see what you're going to do with it. Let's work together to make those dreams come true baby!
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stella nation

Associate Director, Lauren Sigler