Effective Business Model
Micro transactions based business model “Free-to-play”
About King's Candy Crush
Candy Crush Saga is a candy-matching entertaining game. The developer of this game is King. The game was released on April 12, 2012 for Facebook.com, and then released on November 14, 2012 for phones/tabs.
King's Tommy Palm says "I think all organizations need to move over to" the micro transaction based plan of action.
As stated by Candy Crush developer King, the future of gaming will be about free-to-play and micro transaction based plans of action.
"The micro transaction is so solid and it’s doubtlessly a greatly improved model," King Games Guru Tommy Palm told IGN. "I think all organizations need to move over to that."
Palm recognized that "hardcore gamers" are not glad about the free- to-play/micro-transaction model at this time, yet he says they'll come around.
"On the off chance that you got some information about the long haul, ‘would you like to keep playing your most loved game for a considerable length of time to come?' And the response will be yes."
Palm is discussing the "game as a service" model, whereby a game is even more a stage through which new substance is conveyed on a customary groundwork.
Additionally in the interview, Palm said developers must verify they are not "milking" consumers through "insatiable" monetization practices.
"I think for organizations it is very important to discover a high-quality sense of balance. Free-to-play games are troublesome to do, and you truly need to be great at making it feel adjusted to the gamers. So it’s not excessively greedy," he said.
Palm called attention to that King has received the act of planning its recreations, in the same way as Candy Crush Saga, so they never drive players to pay. This isn't simply a thought, its existence, as Palm said that more than 50% of the players who arrived at the last level in Candy Crush did not pay to get there.
More than 93 million individuals play Candy Crush Saga each day. At long last, Palm referred to Blizzard Entertainment's game Hearthstone as Free-to-play title done well."It's an incredible illustration of F2p game that is made truly well; it’s generally adjusted, and I don't think numerous individuals are whining about that plan of action," he said. "It's not difficult to check whether there's idea that is near your heart. It works out truly well."