Persuasive Language

Alex Atchison & Lindsey Foster

Emotive Language

" Delight yourself in the Lord and he will give you the disires of your heart"- Palsms 37:4

Impact of Grammar ( Passive Voice)

" The sky was split into two, and high above the forest the whole northern part of the sky appeared to be covered with fire"- History Channel

Weasel Words

" If you use Loreal shampoo and conditioner, your hair will grow twice as fast"-

Revealing and Concelling

"This safe until proven toxic approach is highly convenient for the chemical and pesticide industries, which are able to easily shift the burden of proof for demonstrating chemical toxicity from themselves to the public"-Natrual News.  This example reveals that pesticides are thought to be harmful, but conceals the negative effects of pesticides.

Knowledge Issue

To what extent does persuasive language impact meaning?