Rhetorical device project

7th group 5

scare tactics

definitions

a strategy intended to influence public reaction by the exploitation of fear.

examples

When commercials are scare you to stop smoking.
CDC: Tips from Former Smokers - Terrie's Ad

logical appeal

definition

An appeal that addresses listeners' reasoning ability

Examples

If we build bridges over freeways, the traffic will flow without interruption. The time taken for each vehicle getting to the city will be shorter."
Levi's Logo's Appeal Commercial

categorical claims

defnition

The study of relations among categories or groups of things. Categorical logic treats categorical claims.