Rhetorical device project
7th group 5
a strategy intended to influence public reaction by the exploitation of fear.
When commercials are scare you to stop smoking.
CDC: Tips from Former Smokers - Terrie's Ad
An appeal that addresses listeners' reasoning ability
If we build bridges over freeways, the traffic will flow without interruption. The time taken for each vehicle getting to the city will be shorter."
Levi's Logo's Appeal Commercial
The study of relations among categories or groups of things. Categorical logic treats categorical claims.