Predictive Modelling

Predictive modelling and forecasting

Predictive modelling is a lot like forecasting in the way that you use information collected from a reliable source on the topic of your choosing and you then predict the outcome of something. An example of this is, a company has a database full of information on people such as their name, age, address and where they do their shopping and most frequently bought item and they can predict that you'll buy it again and then they may offer you a discount code or something like that.