Discount Stores

Megan Hyman

What they are

retailers that sell merchandise at lower than recognized market-level prices

Where

In large, simple buildings in well traveled areas

Type of Merchandise Sold

Copies of the main trend at a lower price

Examples

K-mart

Ross

Wheel of Retailing

stores that feature low prices gradually upgrade themselves

Additional Facts

  • Most items are imported from low wage countries
  • Usually fashion followers, not leaders