What its used for?

Instagram is used for people who you follow to see your pictures and videos. It can also e used to keep in touch with friends or family .
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How often do people go on Instagram?

There's 400 million active users monthly and 75 million active daily. In my personal experience, i usually go on it everyday to check up on my feed.

How often do people use Instagram?

People usually go on it pretty often. 49% go on Instagram daily and I'm one of them. I have to know what's going on, what people are posting, what people are saying, and what my friends tag me on. Its just become an everyday thing.