Evaluation and Bibliography
Evaluating the Introduction Project - The Principles of Fashion Retail
Overall I am pleased with the work I have produced throughout this project, although this task has been very simple to comprehend, I think I have managed to go into depth about the various different roles in the fashion business industry.
In the first week of the project I completed the job of discovering the basic background of all the roles (e.g. definition, responsibilities). I began to build up my smore pages and fill in information whilst deciding on smart and professional looking themes and designs.
In the second week I aimed to expand my knowledge and gain a deeper understanding into more details such as work activities, salaries, work hours etc. I focused a lot of my time onto Supply Chain as although I found it the most challanging and least interesting role to analyse, I discovered that there was a lot of information I could include (upstream & downstream, the 5 steps within Supply Chain).
In the third and final week I based my focus on finalising my smore pages and adding in any final details or information to improve my work. I think I have managed my time well throughout this project and used my organisation skills wisely to ensure I have everything completed on time.
I think I have managed to consider a lot of the key information as the role of a VM and add it into my smore page. For example, when I discuss the overall ambience of the store not just the visual elements I have given examples of stores that really take into consideration other elements than just how it looks. I also analysed two window displays of typical high street stores and examined what look good about them and what I think could be improved. I could have improved this by expanding my sources of information, for example using a book of visual merchandising from the library or used primary information from a staff member who works as a VM.
Retail Store Manager
Supply Chain Manager
Marketer and PR
Dan S. Kennedy (2006). The Ultimate Marketing Plan. 4th ed. USA: Adams Media.
Ruth Altman. 2015. The Importance of Visual Merchandising to Brands. [ONLINE] Available at: http://smallbusiness.chron.com/importance-visual-merchandising-brands-72247.html. [Accessed 28 September 2016].
National Careers Service. 2015. Public relations officer. [ONLINE] Available at: https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/publicrelationsofficer.aspx. [Accessed 28 September 2016].
Total Jobs. 2014. Supply chain job description. [ONLINE] Available at: http://www.totaljobs.com/careers-advice/job-profile/retail-jobs/supply-chain-job-description. [Accessed 28 September 2016].
RHR. 2015. Store Manager Job Description. [ONLINE] Available at: http://www.retailhumanresources.com/job-seekers/retail-job-descriptions/store-manager-job-description. [Accessed 28 September 2016].
Payscale. 2016. VM Salary. [ONLINE] Available at: http://www.payscale.com/research/UK/Job=Visual_Merchandiser/Salary. [Accessed 28 September 2016].
My majors . 2013. Retail Store Manager. [ONLINE] Available at: https://www.mymajors.com/career/retail-store-manager/education/. [Accessed 28 September 2016].
learning path. 2013. Fashion Marketing Careers . [ONLINE] Available at: http://learningpath.org/articles/Fashion_Marketing_Careers_Salary_Info_Job_Description.html. [Accessed 28 September 2016].