Persuasive Advertisement Techniques

Technique Definitions

Here are some techniques that companies use for advertising.

Credibility

Concession

Validity

Cutaway

Urgency

Counter-Argument

Connotation

Commentary

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Urgency

Urgency is an advertising technique that uses persuasion in a following manner; When advertisers use phrases like "while supplies last" or "limited offer" to convince you that you must get the offer right now!


Example: proactive on sale is a limited time offer! get it while supplies last

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Counter-Argument

The definition for Counter-Argument is the following; gives you an argument opposing the pros of the product. They are really honest commercials.


Example: 20 day fix, it has pros and cons.

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Validity

When an advertiser uses facts or test results to promote their products or services.


Example: when a car company uses safety test results or crash test dummy results. To promote their car's safety, features and performance

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Connotation

An advertisement technique that companies use when they over exaggerates words such as EXTREME, AMAZING, EXTRAVAGANT etc. Companies use those words so its eye catching to the audience.


Example: Rimmel London ( cosmetics ) - Use this to get Extravagant eyelashes. Get the London Look.

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Commentary

Commentary is an advertising technique that uses persuasion in a following manner; An ad that relates to real life struggles in a playful or serious tone.


Example: Manulife - In the advertisement they talk about a retirement plan for the Future. They also explain about a modern family life, By talking about They're kids being sick, Getting in a car accident ect.

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Cutaway

Cutaway is an advertising technique that uses persuasion in a following manner; people show you what's on the inside than what's on the outside.


Such as Before and After.


Example: Lipozene - They show you before and after person that used there product and lost weight.

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Credibility

When advertiser/companies say you can trust them. They offer you something reasonable and then you can believe them.


Example: (LAWYERS) You can trust us to help you with your case. If you don't win you don't pay us.

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Concession

Concession in advertising is when you agree with an opinion or point. That does not support your product. A concession is more useful because the audience is more willing to listen because you seem reasonable and honest.


Example: A lesser named soda company that accepts that Coca Cola or Pepsi as the most popular soda brand but their brand has less sugar or artificial ingredients.

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