Lytro Camera vs. Fujifilm X100S

Impacts on the Demand and design of technology

The Lytro Camera

This camera is an interesting approach to the photography, this camera doesn't focus on anything. It scatters the light depending on how it hits the sensor, allowing an ability to refocus your image at a later date.

How these pictures work (shown below)

Because the Lytro Camera doesn't have any true focus points it allows you to choose your focus point later. It reprocesses the light as if it were coming from a different point, allowing you to set your own point of focus. That was the companies goal.
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The cons of the lytro camera

This camera was supposed to be the break through is new picture technology, but instead of giving the consumer a good product you are given a small rectangle that is no larger than 5 inches. This leaves you with a very small display space that also doubles as a touch screen. The video below helps explain this camera.

For a further review of this product go to

Lytro Light Field Camera Hands On Review by Dpreview

Lytro break down

This camera was supposed to be a break through in camera technology, but it ended up being a big flop.

  1. There were a lot of complaints around the loss of resolution as you focused on things father away, with no ability to focus on anything before the pictures it can be hard to get a crisp clear picture.
  2. The user interface was badly thought out, it was good in concept but they made it too small of a touch screen with an oddly placed focus strip on the top of the camera.
  3. The camera has two space sizes, 16 Gb and 8 Gb, so the picture space is there.

They tried to appeal to a new audience with an affordable new concept camera for around $139.60

The FujiFil X100S

This camera started off with lots of bugs in its firmware, but with a lot of updates they managed to make this camera a serious photography tool. The company made its own color filter array, the X-Trans CMOS
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X-Trans CMOS (shown above)

This was a new and different way to set this up, the company Fujifilm says that this camera should be able to show more detail than a traditional Bayer-array camera. (Bayer-array shown below.)
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New 2011 Fujifilm FinePix X100 premium RF type Digital Camera official Video

FujiFilm x100s ad

They demonstrate how it works and show all the new and improved hardware that is tucked away inside.

Hands on review of the x100s below.

Fujifilm X100S Hands-on Review

FujiFilm X100s Break down

This camera has the exact same design as its predecessor with a new S on the front. It has hefty upgrades though the provides a more detailed picture.

  1. it has an X-transcom Sensor, this provides more detail and allows for a more crisp and clear picture, with little resolution loss as you zoom in on a picture taken by it.
  2. There were small complaints about the user interface, but its all around a better camera than before.
  3. There is a hybrid optical view finder, which attracted the a more serious camera audience.
  4. Its a simple yet powerful design for its time it appealed to many buyers if they were looking for a good quality camera for around $1,200, this is an extreme price compared to the lytro camera.


Fuji Film Advertising

This company is based in Tokyo, so the advertising mainly appeals to them and you see that when their main ad is in Japanese. They were successful in there sales, at least in the begging, there were a few software issues that caused some people to dislike the camera .

Lytro advertising

Lytro inc. is an American company founded in 2006, this company didn't advertise this camera very well, the focused on letting the buyers explore it and advertise it to their friends or strangers that see it and ask questions.

How Fads affected the sales of these products and design


Fads of 2012 didn't affect the sales of this camera because it wasn't designed around any fad. They made a camera for the purpose of taking pictures not to make a product for a quick buck.


Lytro made an innovation in the camera world, it intrigued many buyers but it lacked in advertising and that hurt sales, along with its not so great interface. The followed the touch screen fad of 2012 that most likely helped its sales as it was a part of a new era of touchscreen technology.

Economic strength

How it affected sales

in 2012 the U.S. economy was on the rise meaning people had a little more spending money allowing for them to purchase these cameras, more so the lytro as its not nearly as expensive as the FujiFilm was.

Successful or not?


Even though this company is in Tokyo its sales were very good, it was far more successful than the lytro.


This camera didn't last very long, it was such a big flop that the company wouldn't put out there sales chart!