Lytro Camera vs. Fujifilm X100S
Impacts on the Demand and design of technology
How these pictures work (shown below)
Because the Lytro Camera doesn't have any true focus points it allows you to choose your focus point later. It reprocesses the light as if it were coming from a different point, allowing you to set your own point of focus. That was the companies goal.
The cons of the lytro camera
This camera was supposed to be the break through is new picture technology, but instead of giving the consumer a good product you are given a small rectangle that is no larger than 5 inches. This leaves you with a very small display space that also doubles as a touch screen. The video below helps explain this camera.
For a further review of this product go to http://www.dpreview.com/reviews/lytro/3
Lytro Light Field Camera Hands On Review by Dpreview
Lytro break down
This camera was supposed to be a break through in camera technology, but it ended up being a big flop.
- There were a lot of complaints around the loss of resolution as you focused on things father away, with no ability to focus on anything before the pictures it can be hard to get a crisp clear picture.
- The user interface was badly thought out, it was good in concept but they made it too small of a touch screen with an oddly placed focus strip on the top of the camera.
- The camera has two space sizes, 16 Gb and 8 Gb, so the picture space is there.
They tried to appeal to a new audience with an affordable new concept camera for around $139.60
The FujiFil X100S
This camera started off with lots of bugs in its firmware, but with a lot of updates they managed to make this camera a serious photography tool. The company made its own color filter array, the X-Trans CMOS
X-Trans CMOS (shown above)
This was a new and different way to set this up, the company Fujifilm says that this camera should be able to show more detail than a traditional Bayer-array camera. (Bayer-array shown below.)
New 2011 Fujifilm FinePix X100 premium RF type Digital Camera official Video
FujiFilm x100s ad
They demonstrate how it works and show all the new and improved hardware that is tucked away inside.
Hands on review of the x100s below.
Fujifilm X100S Hands-on Review
FujiFilm X100s Break down
This camera has the exact same design as its predecessor with a new S on the front. It has hefty upgrades though the provides a more detailed picture.
- it has an X-transcom Sensor, this provides more detail and allows for a more crisp and clear picture, with little resolution loss as you zoom in on a picture taken by it.
- There were small complaints about the user interface, but its all around a better camera than before.
- There is a hybrid optical view finder, which attracted the a more serious camera audience.
- Its a simple yet powerful design for its time it appealed to many buyers if they were looking for a good quality camera for around $1,200, this is an extreme price compared to the lytro camera.
How Fads affected the sales of these products and design
How it affected sales
in 2012 the U.S. economy was on the rise meaning people had a little more spending money allowing for them to purchase these cameras, more so the lytro as its not nearly as expensive as the FujiFilm was.
Successful or not?
This camera didn't last very long, it was such a big flop that the company wouldn't put out there sales chart!