BETTER CHOICES, BETTER LIVES

Beautycounter by Esther

I fall for fall

I just love this season. No, not because of pumpkin-caramel-spice-cinnamon-nutmeg faux coffee drinks.

I love our celebrations. Sigal just turned 7 (wait, wasn't I just pregnant with her???), and Ayelet turned 3. Ayelet's "twin" turned 3 a week after she did. My "little" brother (he is much taller than I am) celebrates his birthday this month, as does his youngest son. I love gathering with friends and family, enjoying a leisurely meal, and celebrating another year together.


I love the weather (though, truth be told, I can't complain about any of the seasons). When it's just cool enough to break out the light sweaters and jackets, maybe a pair of boots, maybe a fashionable scarf. But still warm enough that your cheeks and hands aren't the color of ripe cherries when you get inside. I love that we can still spend hours outside, playing in the park until we're all exhausted.


I love the glorious colors that fall brings, as the leaves change here in the Northeast. Reds and oranges that resemble crackling fires. Yellows from the palest straw to the deepest ochre. Browns the color of cafe au lait. I love the crunch of the leaves on the ground when I walk. And I still love to jump into a big pile of raked leaves.


Think of the things that you love that this new season brings. Take a moment to breathe them in and smile. xxoo, Esther

But, I don't fall for Pinkwashing

Have you heard of "pinkwashing"? It's a term, coined by Breast Cancer Action (BCA), to refer to "a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease"


Almost as pervasive as pumpkin flavored everything, is the color pink in October. October is, of course, breast cancer awareness month. And we've made everything pink to raise awareness. But seriously, are football players wearing pink gloves really doing anything to battle breast cancer or raise awareness?


You can't ignore the absurdity of the products that are turned pink.


  • Doughnuts and fried chicken (the Komen website lists that eating high-fat foods during adolescence may play a role in breast cancer)
  • Cosmetics (Estee Lauder and Avon are big offenders here) full of parabens, phthalates, formaldehydes, which are linked to endocrine disruption and known/possible carcinogens (Many of the products are listed as high hazard on the EWG Skin Deep Database)
  • The little pink bag - cute, yes. But made of PVC and releases phthalates into the air (which can lead to premature breast development in girls, quite unhealthy)
  • Soup cans - lined with BPA, an estrogenic chemical linked to breast cancer


It's downright irresponsible to promote a charity designed to fight cancer with cancer causing products.

Furthermore, when you are buying these products, how much money is actually going towards the charity? So much of the pink nowadays is about showing support, rather than actually supporting the charities. If you dig a little deeper, you'll find that a lot of the money goes towards marketing, you guessed it, more pink products.

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so, what can we do?

Support the fight against breast cancer.


If someone you know is fighting, help them out. Bring them food, drive them to appointments. Be there to hold a hand and give a hug when needed. Help care for their kids (human and animal). Offer to do laundry/clean/hire a cleaning service. Help with shopping.


Think before you pink. Before you buy, consider the following:


1. How much money, if any, goes from the purchase to support breast cancer programs

2. What organization gets the money? What kinds of programs are they implementing to help prevent cancer?

3. Is there a cap on how much the company will donate? Can you learn what that cap is and if it has been met?

4. Does the product contain ingredients that are/suspected to be carcinogenic?


Consider supporting organizations that focus on preventing breast cancer in the first place. One of my favorite charities in this arena is the Breast Cancer Fund. Want to double your impact? Donate from now through October 11, and Beautycounter will match donations. Learn more here.


Consider that we can't cure everyone, and end of life care is vital too. Donate to a local hospice, where people are devoted to helping others live their lives with dignity and comfort.


Maintain a healthy weight. Obesity is linked to breast cancer.


Consult the "Dirty Dozen" list from EWG and buy organic on those products


Detox your kitchen. Ditch the plastic, teflon, BPA lined cans, and other cancer causing products. Return to the old fashioned and extremely effective methods of using vinegar, hydrogen peroxide, essential oils, baking soda, salt, and lemons to do a lot of your cleaning.


Take a stand with your wallet, and don't support companies that pinkwash.


Detox your personal care products. Avoid BPA, Fragrance, BHT, BHA, PEG compounds, Formaldehyde, Parabens, Phthalates, SLS, SLES. Consult the Never List for ingredients to avoid and the names that they go by. Buy Beautycounter or other safe brands, and consult the EWG Skin Deep database to check where your current products rate.

shop for a cause

I will donate my entire commission from my online Think Pink social (shop through this link) to a hospice (TBD which one, possible candidates are Calvary and Tompkins County. If you have a preferred one, please let me know). That will be anywhere from 25%-35% of the total sales for the event. Unsure what to try? Want to sample first? Reach out to me and we can have a one on one meeting, or if you're out of town, I'll mail you samples.

Gift with purchase

For all orders in the Think Pink social over $50, from today through midnight EST on October 15, you get one of the following beautiful pink hued products for FREE!


  • Lip Gloss in Peony
  • Lip Sheer in Rose
  • Lip Sheer in Petal


Please let me know by email or Facebook message which product you would like.

Join me -- October sign up special

Help spread the word about safe and #betterbeauty!

Join my team in October (join as a consultant with me as your mentor), and get a Lip Balm/Lip Sheer combo of your choosing ($46 value).

For this month, I will donate $85 (matching the consultant sign up fee) to the Breast Cancer Fund, for the first three people who join our mission.

The consultant opportunity is what you choose to make of it. There are no minimums, no required purchases, and you get a generous discount on the products.


Please call/email/message me with any questions.

Host a social and score some free products!

We believe our story is best shared, friend to friend.

Host a gathering of friends and share safe beauty. Make it casual, meaningful, and fun. As soon as you get two or more orders that total $250 or more, you start to earn discounted (50%) products. Three or more orders that total $500, you start to earn free products too. The more we sell, the more you earn. You can even have a virtual (online) social, if that's your preference.


Email me or Facebook message me for more information and to schedule.

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