Promotional Advertising

Giovanni La Fontaine

Promotional Advertising

Promotional advertising is designed to increase sells. It introduces new products and businesses, encourages an interest in products, and explains product and service features.

Online Advertising

Online advertising involves placing advertising messages on the internet. Most online advertising appears as banner ads. A banner ad is usually a wide, shallow rectangle seen at the top or bottom of web pages which takes the user to the advertisers web page if clicked with the mouse.

Specialty Media

Specialty media are relatively inexpensive, useful items with an advertiser’s name printed on them. The items are usually given away with no obligation attached to receiving and keeping them.