HUNGARY Budapest Meeting

2nd INTERMEDIATE TRANSNATIONAL - 10-11 APRIL 2019

VENUE: KODOLANYI JANOS UNIVERSITY - Minutes of the Meeting

Reorienting tourism education with digital, social and intercultural competences to support local stakeholders tackle strategic innovation in heritage tourism

2018-1-TR01-KA203-058344

Dr.Dorothea Papatanasiou (Artifactory) and Dr. Kevser Çinar (NEU University) exchange ideas about gamification experiences

The second meeting started in Kodolanyi Janos University, Budapest with the state of the art of IO1. Each partner explained what they have done in terms of project since KOM.


NEU (TR) expressed they organized the stakeholder workshop on the 7th of January at Necmettin Erbakan University in Konya with the participation of thirteen tourism stakeholders from different cities of Turkey. They invited hoteliers, tourism agency directors, tourism academics and local authorities. Before the workshop survey, questionnaires (translated into Turkish) and an info pack about TOURIBOOST Project sent to the participants so that they came ready knowing the

survey questions and the project. Workshop consisted of two main tasks, the first one was about the definition of the distinctive identity of the TOURIBOOST Project using stakeholders’ own individual understanding, the 2nd task was about LEGO® building on the question about their own experiences. It was a beneficial workshop to see the different angels from various stakeholders and how we can improve our pilot project to have more impact on local, national and international level.


ARTIFACTORY (GR) explained that they have organized stakeholder workshop on the 27th of March 2019 and make the questionnaire including the 5 tourism assets filled by 17 stakeholders in Chios island. The assets they choose is about the part of Chios that is more touristically developed and closer connected to mastiha, inserted in the UNESCO list for intangible cultural heritage. Also the Castle of Chios, as in its today form is derives from the Genoese and Venitian occupation of the island. Meaning that the whole makes a unique medieval ensemble in the Mediterranean, connected to the global commerce of Mastiha as practice by the Genoese. Nea Moni in Chios makes the preceding Byzantine period visible and thus it makes the connection between the two worlds.

In the meeting, stakeholders decide:

1. Which assets to include?

2. What is their value(s)

3. How to communicate the values (which skills are required?

4. How to draw up a compelling story for the 5 assets?


TÜRSAB (TR) organized a bigger workshop with 25 stakeholders in Istanbul. Head of Jolly Tour attended as well. In terms of TOURIBOOST Project’s main outcome at national level, TÜRSAB organized its first stakeholder workshop to introduce the Project and get the support of stakeholders throughout the Project. The main topic is to decide which tourism assets need to be focused on to bring them into light in Turkey. One of the most important mission of TÜRSAB is to support industry developments and travel excellence by setting standards of professionalism and ethical conduct of its members conducting a wide range of events that are not just limited to the biannual TÜRSAB travel fairs. Based on the discussions in the workshop, it can be said that it is not evident that Turkey has developed clear plans or policies to develop cultural tourism with the collaboration of stakeholders. Innovative strategies are essential to innovative tourism products so that sustainable competitive advantage can be created. In other words, Turkey does not only need to offer rare, inimitable, and unique cultural tourism experiences but also constantly improve and innovate such experiences and stakeholders’ skills. This can give Turkey a chance to differentiate its offerings from other competing destinations.

Stakeholders must be included in the tourism policy decisions and stakeholders’ needs and interests are equally regarded.

At the end of the workshop TÜRSAB assigned some stakeholders to be in close contact with Project partners to contribute to the Project with their best throughout the Project and TÜRSAB will perform the project activities together with the support of these stakeholders. Some of them even will attend to the transnational meetings, multiplier events and the dissemination activities of the Project.


INEUROPA (IT) held the stakeholder workshop in Villaggio Artigiano Modena Italy by Ovestlab on the 14th of March 2019. Villaggio Artigiano is the site selected for the Touriboost Project where 5 objects were also identified to be valorised by the local attraction plan that will be developed in Italy:

-Ovestlab

-Casa Studio Cesare Leonardi

-Ex Massicciata

-Tric e Trac

-Fonderia Ponzoni


Before the workshop the shared questionnaire related to IO1 was translated and adapted to the Italian context and a Google form was created as to collect answers and be facilitated in collecting the results. The questionnaires was delivered to 15 contact persons (stakeholders) and are being collected from participants are professionals and inhabitants who have been working for many years in the area valorization and in creating activities to enhance local citizens' and stakeholders' participation.

They expressed their thoughts and reflections on the potentialities of Villaggio Artigiano which is a productive area which is identified as a cultural site, full of immaterial resources and heritage that need to be valorised and promoted also through a touristic approach through LEGO® building.

Local values, local knowledge and skills, local memories, local crafts tradition, local immaterial heritage, local community, local productive resources are the key elements that connected and well-integrated can become a touristic resource for attracting more visitors and enhancing the area’s tourism potential. The presence of the local authority (Modena city) was relevant and we hope there will be the chance to involve local institutions and decision makers in next workshops, too.


STICHTING PRIME (NL) is very profit oriented, they wanted to know the impact at local level and what they will gain. The Navy museum, the sea rescue museum (for kids), Napoleon fortress (place for conferences, for workshops), the dunes to contain the water a lighthouse and the marine yard (navy ship yard). They will organize the stakeholder workshop in June in Den Helder. Daniel gave short explanations about the assets they choose in Den Helder. Fort Kijkduin-Napoleon For Museum & Aquarium is a fun experience with multiple interesting historical era's. So this museum combines two period very well. The Napoleonic Era and the World War 2 period. LightHouse- Vuurtoren Lange Jaap is a special lighthouse so bright red. At the foot of the lighthouse you can read some history, you can climb the dike and look out over the sea and enjoy the fresh air.


Stichting Nationaal Redding Museum Dorus Exhibiting on Maritime Rescue operations is a very informative museum in which the rich history of the Dutch rescue industry is visualized in visual but also interactive ways. Museumhaven Willemsoord The Stichting Museumhaven Willemsoord (SMW) has set itself the goal of developing the Museumhaven Willemsoord into a fully-fledged, authentic complex where historic ships are moored, (if necessary) restored to their original state, where maritime crafts are carried out. Dunes of Texel National Park recommended, you cannot miss this when going to Texel. There are special bike routes, including for mountain bikes.

They are planning to create a tourism business model to create an off shore business – this is a possibility to design something new in Den Helder.


KODOLANYI JANOS UNIVERSITY (HU)

They will organize their stakeholder workshop in May, 2019. However, they have already started to select the five tourism assets – church as a tourist place – the church represents all different periods in Budapest starting with the Romans – they had to select the roman heritage of Budapest also because of the Hungarian limes is being appointed as Unesco heritage. The places they choose are Inner-city Parish Church of Our Lady, Március 15 Square, Civil Town Amphitheatre, Aquincum Museum and Archaeological Park and Roman Bath Museum - Thermae Maiores.

We will have a study visit to some of these assets tomorrow.

This part of Budapest cultural resource is not very well known that is why they need to include Roman time in the journey to be created – for sure this is an area that will be useful to be done something valuable

They have filled in the questionnaires, at the moment 15, but they will reach more people also to tourist guides.

The subject of the study visit is Heritage Accessibility

IO1

We went through the GANNT Chart and checked if we have accomplished every activity according to the GANNT. IO1 is almost completed. The only task left is designing a BUSINESS MODEL CANVAS according to the survey data, tourism assets and the stakeholder workshops discussions. Every partner makes the business model canvas out of the workshop, also involving the stakeholders if possible.

IO2

MOOC METHODOLOGY: for tutors of the Mooc which are NEU and KJF. Ineuropa and PRIME will attend with 3 people as beneficiaries also to fill in the LAP (due by Dec 2019). Minimum total 36 participants (18 students involved by the 2 universities).

LAP WILL BE A PART OF E-BOOK (O4)

4 steps to make the Local Attraction Plan: 1. Scope (input from stakeholders and you), 2. Audience development, 3. Standard asset planning form, 4. Evaluation.

The MOOC is made of:

• 4 modules

• Videos

• Website

• Library

• Students and tutors can exchange

NEU needs a structure of the platform to create.

MOOC is a progressive learning with lots of educational materials.

PARTNERS will create the LAP on 5 geolocations, Students will have the chance to work on those assets or on other assets they choose. The LAP is the “dissertation template” needed for the EQF Certification that requires some sort of proof of the results of the learning process.

Universities will identify their tutors and decide together with Dorothea how is the MOOC going to be structure. Dorothea will review the documents. We will test the prototype of MOOC then it goes public.

We also decided to get the insights of stakeholders to create a plan.

Only universities (HU, TR) will be involved in that output since it is the part of the MOOC


FINANCIAL ISSUES

By 15th May partners send NEU timesheets and narrative report with videos of stakeholders’ workshops in Smore (embedding the video Vimeo code, not the link, adding the logos and disclaimer and with signature lists). PPs fill in the official template and NEU puts everything together. Intermediate report due officially by end of May. Report covers expenses UNTIL 30TH MAY 2019.

INSTAGRAM stories: STICHTiNG PRIME will give partners some instructions on how to create stories, the pictures that are online now are not what we wanted.

IOs: the website will contain all the intermediate documents not only the final intellectual output.

DISSEMINATION: PPs screenshot and upload on GD the images of dissemination articles and activities > Folder dedicated to this. Partners will create a Smore with the dissemination activities.

DAY 11/04 - HERITAGE SIGNIFICANCE

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STUDY VISIT AT BUDAPEST INNER-CITY MOTHER CHURCH AND AQUINCUM MUSEUM AND ROMAN ARCHAELOGICAL PARK

We had an on-site tour with a tour guide to the Inner-city Parish Church of Our Lady has a history of nearly 2,000 years. The church building and the square in front of it covers a large Roman relic, a four-sided camp with dimensions of 86 by 84 meters. The Roman camp was completed in 350 AD and it was used after 375. A three-naved church, built in the 11th-12th century, occupied the place of the old command building near to the southern wall of the 4th century Roman camp. Excavations between 2014 and 2015 provided information about the Roman and medieval remains found under the church floor. The archeological finds of the excavations are displayed in the new crypt beneath the floor of the church. In addition to the Roman heritage, the Inner-city Parish Church has a particularly rich history, making it an invaluable asset in heritage tourism development in Budapest.


The Civil Town amphitheatre is the smaller of Aquincum's two amphitheatres. Its remains lie beyond the northern wall of the former Roman town. The building, already in operation in the mid-2nd century, was renovated multiple times during the 3rd century. Based on its structure, the almost circular building (its axes are: 86.5m x 75.5m) can be classified as an earth amphitheatre. In such amphiteatres the slope for seats was created by ramming earth between two ring walls. The stone benches of spectators were placed on this, some of which carried the inscribed name of their owner. The roughly 6-7000 spectators could enter the partially-covered stands from a ramp on the outside. The arena, which was surrounded by a 3-metre-high wall, could be entered through a gate on either side of the east-west axis. On the southern side of the western gate stood a sanctuary of Nemesis, the goddess of amphitheatre games. During the excavation of the sanctuary, a fragment of the goddess’s statuette was found along with a number of inscribed altars.

Aquincum was one of the most important Roman settlements along the Danube river. Aquincum Museum, a branch of Budapest History Museum, opened in 1894. Its permanent exhibitions present, among others, the unique Aquincum organ, mosaics, statues, tombstones, and other valuable archaeological finds from the Governor’s Palace. The Museum's Archaeological Park displays the remains of around a third of the Aquincum Civil Town including the most characteristic public buildings and dozens of private houses, reflecting the town’s layout during the 2nd and 3rd centuries. The Museum is the largest collection site of Roman archaeological and historical monuments of Budapest.

After on site tour we returned back to Kodolanyi Janos University for having stakeholder workshop discussion but before Necmettin Erbakan University- NEU as applicant presented the 5 geo-locations that are not very well known. They have published a summary book of the choosen assets below:

· Child grave in Çatalhöyük (neolitic)

· Heracles Sarcophagus (Konya archaeological museum)

· Saint Chariton Bizantine monastery

· Sille Haghia Elena Church

· Gevale castle


Representativeness, uniqueness, social value for the community of a site/item is a criterion that goes into HERITAGE SIGNIFICANCE.

It’s important to connect these sites to the mainstream flow going to Mevlana.

The narrative is very easy to remember, we need to connect the expert knowledge with the narratives. We need a structure, shortcut and clear motivation to visit a place cause when you’re a visitor you have restrictions (tiredness, luggage, short time, etc.). Narrative is well remembered, while scientific, historical facts are not. The time that visitors allocate is short and memory is limited, it doesn’t process lots of fact. Here technology helps a little.

Then Dorothea from ARTIFACTORY reviewed the TOURIBOOST project transnational onsite Thematic Lectures as a part of Integrated Composite Training Programme (ICTP) in partners’ territories. ITCP educates participants to identify tourism resources from environmental values (ecosystem & scientific), to social, aesthetic, historical, spiritual & special values & perceived the differences between tourism assets & yielding tourism attractions.

The ITCP is structured in a twofold way: with 4 Onsite Thematic Lectures and 4 consecutive Training Workshops. The ICTP is designed to offer trainees tourism planning knowledge & to include the highest number of other interested sector participants & local stakeholders into the overall Project activities, while devoted to know-how transfer & how-to-create a high added values cultural heritage experience onsite as well as to identify both malpractices & good practices for optimal results. The Programme consists of:

1.1 THEMATIC ONSITE LECTURE & WORKSHOP 1 (Konya, TR/M4): HERITAGE SIGNIFICANCE that was held in Konya in the kick-off meeting

1.2 THEMATIC ONSITE LECTURE & WORKSHOP 2 (Budapest, HU/M8): ATTRACTION PLANNING was realized in Budapest in the morning

1.3 THEMATIC ONSITE LECTURE & WORKSHOP 3 (Modena, IT/M15): EXPERIENCE DESIGN will be held in Modena on the 15th of November, 2019.

1.4 THEMATIC ONSITE LECTURE & WORKSHOP 4 (Istanbul Historic Peninsula, TR/M22): EXPERIENCE DELIVERY will be realized in Istanbul in June 2020.

In terms of THEMATIC ONSITE LECTURE & WORKSHOP 2 held in Budapest, the topic was about ATTRACTION PLANNING. Tourism is an industry of knowledge based activities. Accessibility to attractions and tourism goods and services and the ease of experiencing the destination are critical considerations for visitors and influence length of stay, the expenditure level and customer loyalty. Accessibility to resources and ease of experiencing the destination are critical considerations for visitors. Timely and relevant information distribution is one of the most essential elements for a destination’s success. Therefore, the Workshop focused on geographical-physical, digital and cognitive-emotional accessibility comparing existing information provisions from signage to mobile telephony applications and cutting edge technology examining contents and customer satisfaction. Accordingly trainees in TR/HU/NL/IT/GR selected 5 tourism assets in each country that were providing the correct mix of infrastructure elements to satisfy the heritage experience. We reviewed the milestones of our project activities step by step based on each IOs. These are:

1. ASSET SELECTION

2. HERITAGE SIGNIFICANCE (UNIQUENESS, REPRESENTATIVENESS, SOCIAL VALUE FOR THE COMMUNITY…)

3. INFO/DOCUMENTATION

4. HERITAGE NARRATIVE

5. AUDIENCE DEVELOPMENT

6. PRODUCT DESIGN

Partners will need to fill in the templates (Local Attraction Plan) with the following parts (to be reviewed and provided by Artifactory): asset selection, heritage significance, info/documentation, heritage narrative, audience development, product design. These templates will be available in TOURIBOOST GDrive folder.

For ACCESSIBILITY of the assets we visited during onsite tour, we discussed these assets in terms of these features below:

· Physical – well connected and secured

· Economic – we did not pay (6,50 Euro for the church with the guide, 5 Euro for the museum with the guide)

· Digital

· Cognitive – touchable

· Emotional

· Multisensory (haptic-sensometric-visual-auditory)

The design and delivery of the cognitive, emotional and multisensory experience as the actual product/service at heritage places are of utmost importance. It ensures that tourism stakeholders to utilize the dynamics of culture to generate six experienced-base tourism products and services with commercialization potential in the Project Area.

REMINDERS for PARTNERS:

-Each partner delivers the 15 questionnaires (filled by stakeholders) in English to Hungarian partner at the end of April 2019 (IO1).

- Each Partner should deliver a SMORE with videos and photos, signature list based on the stakeholder workshops.

- Each Partner creates a business model canvas based on the local stakeholder workshop (July-September 2019) (IO1).

- Each partner needs to fill in LAP templates (4 templates stakeholder, audience development, asset planning form, evaluation) until February 2019 (IO3).


We already talked with Daniel and Dorothea in the Skype more than 3 hours about LAP and MOOC design and we have decided to make the LAP templates a bit more clear, reducing complexity by polishing the documents. Most probably in July, the latest version of these templates will be ready to start to fill in.

-Each partner needs to fill in the interim report and budget table of TOURIBOOST project in shared GDRIVE under "templates" category and send to applicant NEU till the 5th of June.

-Each partner needs to deliver these documents to the coordinator till the 5th of June:

-staff timesheet (until May 2019) for each staff in your organization,(you can write the task according to GANNT CHART for the dates assigned for your university)

- job description for each staff work in the project that specify that they have as temporary duties working on the Touriboost project with the short description of the IOS ( that begins 01.09.2018 and ends on 31.08.2020 with the full name of the project and the reference number of the project (signed and sealed by your legal representative)

These documents need to be prepared per person in English.

We had an evaluation of the 2 days meeting in Budapest and closed the transnational meeting.

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This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the
Commission cannot be held responsible for any use which may be made of the information contained therein