Apple Marketing Strategies

By; Chase West

Globalization

Apple use their apple icon that is recognized by many people. The Apple logo is in the top ten most recognized logos in the world.

Customization

The customization of Apple products stays the same throughout all countries.

Product Adaptation

They change the language used in the advertisement to connect with the viewers.

Promotion Adaptation

Apple advertises amlost the same in all countries with a few minor changes. They use the language native for the country theyre advertising to. They also use actors that fit the people in that area.