Eagle Nest Outfitters
By: Mason Lonborg
The ENO product is the most reliable for its price. It is centered around an affordable product that will last you in the field, and wherever you are using it. Most competition does not have near as many accessories or attachments, and are over priced. You can spend more for a camping hammock, or a hammock for specific needs, but if you want an all around above average product, the ENO is the way to go.
(Base model no accessories)
Climate adaptive material for cold, or hot climates
Straps that can hold 400 lbs of weight each
Adjustable loops for different tree distances
Aluminum Wiregate carabiners
Heavy duty triple stitched seams
Breathable, quick drying nylon
Attached compression stuff sack
Easy transportable design
Repair Kit for potential holes, or fraying
Underbelly gear sling
Bags, and cases
Comfortable lying surface to enjoy the outdoors, and have an excuse to get outside and relax. A way to admire nature, with a place to read, write, draw, take pictures, relax, sing etc...
Dicks Sporting Goods
Any one hit wonder outdoor market
online cite ads
In store wall ads
The Hammocking Company
Hammocks range from $60-300 depending on the style
Most of these hammocks are patio hammocks not meant to be moved
Elevate Hammock Company
One hammock model $55
Same specs as the ENO just less options and no accessories
For every purchase 2 trees are planted
Trek Light Gear
Single Hammock- $69.95, Double- 79.95, Rope and Carabiner bundle- $32.95
Accessories: Bug net, Stand, Pathing kit
A camping style hammock made to insulate, and protect from bugs
Price $169.99, $24.99 for “treehuggers” (straps)
Many Hammock options suited for camping needs
Many strap options with different length dimensions
This hammock is every campers need with insulation and other camping utensils
• Asheville Earth Day
• Adirondack Mountain Club
• American Whitewater
• Make A Wish Foundation
• The Currahee Cleanup Project
• Clean Vibes Trading Post
• Savannah Climbing Coop
• American Fisheries Society
• NC Organic Growers School
• UNCG Outdoor Adventures
• Save The Boundary Waters
• Carolina Thread Trail
They give $10 from every sale directly to the respective organizations, helping them preserve and protect the land we love so it can be enjoyed for generations to come.
Future Of The Product
ENO is a product leader with versatility, and affordability. ENO is the best selling hammock, and beats the competition through accessories, and price. Price is huge for teenagers, and ENO is a lot cheaper than any camping, or patio hammocks you can buy. The ENO’s versatility allows you to move the hammock anywhere the straps can wrap!
-Potential national park sites, and maps. A book with all potential regions that you can hammock in as a follow up to the customer.
-Could team with Nalgene to co-sell products, because who doesn't want a quality water canteen to enjoy while you relax!
Future of the product:
The product could only improve with innovative technology, the product is the elite of its class.
The future of the company is to continue to expand, and grow the community through programs that they have partnered with to help.
Self Reflection: I chose the ENO product, because I use my ENO all of the time. It is one of my favorite hobbies, and allows me to enjoy the life I've been given. I get to enjoy nature, and discover new places I haven't seen before. Its allows me to have a home away from home, and I am 100% loyal to this brand. They are affordable, durable hammocks that I would recommend to anyone.
I loved this product, because it allowed us to notice schemes in marketing with a product that interests us. It also helped us learn the 4 p’s of marketing in an intriguing way.
The Hammocking Company- http://hammockcompany.com/
Trek Light Gear- www.treklightgear.com
Lawson Hammock- http://www.lawsonhammock.com/
Hennessy Hammock- http://hennessyhammock.com/