Visual Merchandising

The role

Responsibilities include:

  • Creating display ideas
  • Following company floor plans
  • Drawing ideas of designs either freehand or using a computer
  • Making intelligent decisions on space and lighting
  • Informing other stores and store brands on how to set up their stores (if required)
  • Feeding back information to head office
  • Arranging and setting up displays for stores
  • Sourcing materials and props
  • Ensuring prices are visible within displays
  • Guiding and Teaching sales staff
  • Training new visual merchandisers or assistants
  • Removing old displays

VM display design:

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Entry Requirements:

To be suitable for the role, there is two key ways to get there. Either completing a retail course at college or moving up through the store. Once you have the job you train with them but can also take other classes to do alongside.

Desired Skills:

  • A good sense of design, colour and style
  • Ability to pay strong attention to detail
  • Imaginative
  • Creative
  • Clear communication skills
  • Ability to stick to deadlines
  • Energetic
  • Good IT understanding
  • Skill for technical drawing

Example of good VM : Selfridges, Oxford Street

Selfridges is famous for amazing displays and the aesthetic look both inside and outside the store is very unique. For this reason; alongside its vast range of couture and designer clothing; many people including myself will look for any excuse to go visit one of their stores. Selfridges on Oxford Street is the second largest store in the United Kingdom and I have chosen it to represent everything I love about Visual Merchandising.
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What Visual Merchandisers think about:

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This is only one of the many gorgeous bag displays in Selfridges. The lighting is great as it shows off the detail in each design. The wallpaper behind is subtle and elegant. The decision to have only one item per shelf is clever as it makes each product more exclusive and consequently more desirable.

Starter Salary is between 12 to 16 thousand per annum.

Usual hours are 30 - 40 per week but can include early starts and late nights in order to meet deadlines.

Visual Merchandising - That F Word: EP12