NORAD Tracks Santa

60th Anniversary

NORAD tracks Santa webinar

For the last 60 years NORAD has been tracking Santa Claus. The annual program garners attention from millions of people worldwide. Join us to learn how an advertising mistake was turned into an opportunity.

Turning a mistake into an opportunity

Sunday, Sep. 20th, 6-6:15pm

This is an online event.

The North American Aerospace Command (NORAD) is more commonly known for aerospace warning, aerospace control, and maritime warning in the defense of North America. However, every year around Christmas time, NORAD has another important mission of tracking Santa in an annual program that began in 1955.

Due to some quick thinking, what was once an advertising mistake has turned into a great resource for connecting the military with the community and informing them of the NORAD mission. The same way NORAD conducts its daily operations is the same way it tracks Santa Claus on Christmas Eve.

The program has spanned three generations and has captured the young, and the young at heart.

The program has grown tremendously over the years. Today through satellite systems, high-powered radar, jet fighters and "special Santa Cameras," Canadians and Americans track Santa Claus as he makes his journey around the world.
With the help of more than 60 corporate and military partners, millions of people worldwide track Santa with NORAD via the NORAD website, social media, a mobile app and the NORAD Tracks Santa Operations Center. People who have an OnStar subscription can also ask the operator to locate Santa. The NORAD Tracks Santa web site offers family-friendly games, videos and information about Santa and NORAD starting every year on Dec. 1.

Learn what NORAD Tracks Santa is all about and celebrate 60 years of spreading good will and holiday cheer, while also informing the public worldwide about the NORAD mission.


Agenda:

What is NORAD Tracks Santa

How the program began

How an advertising mistake was turned into an opportunity

How the program has advanced through the years

Where are we now

Hosted by Marie Denson & Sponsored by Stacey Knott

The event will be hosted by Marie Denson, with the help from a NORAD Santa Tracker expert, Stacey Knott. Marie has been a Public Affairs Officer for the U.S. Air Force since 2010. She currently works as a reservist for NORAD and USNORTHCOM public affairs. Stacey is the deputy chief of strategic outreach at NORAD and USNORTHCOM public affairs and the NORAD Santa Tracker program manager. She has been working with the program for six years. In 2009 Stacey began as the social media monitor, and in 2013 became the program manager.